7 steps to consider when taking a start-up or small business global

We live in truly amazing times.  Back in the internet stone age (the year 2000) there were only 350 Million online globally, and the content was largely English language focused.  Today, 2.6 Billion people are online and the dominant country is China.

As access to the internet has exploded over the past few years, some digital powerhouses have done a great job of taking their businesses global.  Facebook, for example, had [...]

Is something in your background bothering you?

When I bought my first iPhone a few years ago, I was drawn in by the allure of Apple and the world of Apps. At the time, I didn’t realize how many sensors were inside my phone.

The coolest thing for me as a consumer was the accelerometer–the sensor that enabled the iPhone to figure out if it should be in landscape or portrait mode and adjust itself accordingly.

Later, of course, [...]

Want fries with that hack?

Those of you who subscribe to this blog via email might have (oddly) received an older post from “me” in your inbox today.   Some of you might have noticed a strange little ad at the bottom of the e-mail.

Additionally, if by chance you recently Googled m-cause, you may have received a notice that my site may be “compromised.”

All is well now.  I’ve had the [...]

What if you had no alternative?

Hello Everyone,

Some of you know that my wife & I were in Madagascar last year. There we met Andry.

Andry was abandoned on the streets of Madagascar when he was 12. His life was in danger because of a local superstitious curse. Luckily, he was rescued and brought to the Betikara orphanage where he struggled heavily at first after spending 12 years on the streets. Now, he speaks 4 languages and [...]

Content marketing gone terribly wrong

Hey everybody, hope 2013 has gotten off to a great start.

I started the year feeling quite positive about some of the developments in the content marketing space.  Venerable news sites like the Atlantic started using interesting sponsored content feeds (like this one from Porsche) on their site–which sure beats banner advertising in my opinion.

Just yesterday however, the Atlantic started an online firestorm when they published (very) favorable sponsored content from [...]

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