Marketing is changing so fast today – if you aren’t feeling a bit overwhelmed something is probably wrong. Even if you work in the Marketing Technology space (like I do) it is hard to keep up when the number of legitimate vendors doubles every year. The increasingly Global dmexco event that I attended a couple of weeks ago in Cologne, Germany had over 800 vendors on [...]
A few years ago, a market research firm estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 in 2008.
This study was conducted before widespread smartphone adoption – so we can safely assume that it has gone up considerably since 2008 – if we add mobile to the mix.
A recent study from MDI [...]
Over the past few months I’ve noticed some discussion around annoying internet / digital culture. It is fascinating to watch how social networking comms/emojis, etc. steadily creep into business comms via internal social networking tools (e.g. Slack, Chatter, Yammer, etc)
So, I thought I would join the conversation with a few phrases / emojis that could disappear IMHO Granted, I’m guilty of this stuff too, so not being too judgmental here. Just adding [...]
Over the past few years, rising social referral traffic to brands/publishers from sites like Facebook, Pinterest & Twitter has challenged traditional search engines. The top two suppliers of social referral traffic to publishers globally are now Facebook and Pinterest. See this Forbes article for details & the chart below.
But just as social referral traffic has started to surpass search — Facebook decides to change it up. The Times recently reported [...]
In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s.
So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. [...]