The death of social referral traffic for large media players?

Over the past few years, rising social referral traffic to brands/publishers from sites like Facebook, Pinterest & Twitter has challenged traditional search engines.   The top two suppliers of social referral traffic to publishers globally are now Facebook and Pinterest. See this Forbes article for details & the chart below.

But just as social referral traffic has started to surpass search — Facebook decides to change it up.  The Times recently reported [...]

It is hard to Love your enemies

In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s.

So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. [...]

McDonald’s gets “uber-transparent” and the crowd responds

Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget.

The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.    

Across the [...]

Facebook Zero? Taking a true “portfolio” approach to social in 2015

Last year about this time (Dec 2013) Facebook signaled how things were going to change for branded organic reach over the course of the year.  It’s been interesting to watch this play out over 2014.  Facebook kicked things off with this quote at the end of 2013.

“Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the [...]

21st century magazine content discovery

Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day.

Nowadays, people are spending less time at the magazine racks and more time with their mobile devices.

Quietly, Pinterest has become the (virtual) place people discover content around their interests. [...]

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