Who has an ad blocker installed right now? After being followed around the web by a shoe ad (or “retargeted”) I finally gave in and installed an ad blocker over the holidays. Turns out, retargeting from brands has been a large contributor to the rise in ad blocking (see graph below from this HBR article). It makes sense, right – people get irritated when a brand stalks them around the web without [...]
2015 was not kind to many established brands – particularly within the FMCG sector. In the fall, AdAge via Catalina reported that large FMCG brands in the top 100 lost market share – even though their respective categories grew. In July, OC&C reported that sales growth across the top 50 FMCG Brands had decelerated significantly, likely triggering a wave of spin-offs and restructuring. In 2015, P&G said goodbye to a large number of brands – and a number of mergers [...]
Marketing is changing so fast today – if you aren’t feeling a bit overwhelmed something is probably wrong. Even if you work in the Marketing Technology space (like I do) it is hard to keep up when the number of legitimate vendors doubles every year. The increasingly Global dmexco event that I attended a couple of weeks ago in Cologne, Germany had over 800 vendors on [...]
A few years ago, a market research firm estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 in 2008.
This study was conducted before widespread smartphone adoption – so we can safely assume that it has gone up considerably since 2008 – if we add mobile to the mix.
A recent study from MDI [...]
Over the past few months I’ve noticed some discussion around internet / digital culture. It has been fascinating to watch how social networking comms/emojis, etc. steadily crept into business comms via internal social networking tools (e.g. Slack, Chatter, Yammer, etc) over the past few months.
So, I thought I would join the conversation with a few phrases / emojis that could disappear IMHO Granted, I’m guilty of this stuff too, so not [...]