21st century magazine content discovery

Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day.

Nowadays, people are spending less time at the magazine racks and more time with their mobile devices.

Quietly, Pinterest has become the (virtual) place people discover content around their interests. [...]

Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games.

Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days.

Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category [...]

This chart shows how savvy brands are pulling away on social networks

Data Courtesy of eBench

Astute observers of social media understand that social networks are governed by network effects.

While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.).

Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks. 

Indeed, size explains a large amount of growth–up [...]

Grabbing those mobile ad dollars

Mobile ad revenues are exploding…

eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. [...]

Why getting spoofed just might be the best thing that can happen to a quality YouTube video

As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.      

Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige [...]

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