A blog about marketing, causes and a variety of topics in the “goodsphere”

The art of procrastination

Is procrastination always evil?

We know that we should stop focusing on day to day business, so we can devote more attention to building a brand that’s relevant for future generations.

We know we should get around to planning properly for future competitive contingencies.

We know we should really fix that leak that’s been drip, drip, dripping away.

We know we should get off of social networks & build or do something that matters.

Traditionally, according to this site, procrastination has been associated with perfectionism, which is a tendency to negatively evaluate outcomes and one’s own performance, intense fear and avoidance of evaluation of one’s abilities by others, heightened social self-consciousness and anxiety.

So, though procrastination is often masked by lazy inaction…at the heart, it’s really about being afraid.

Instead of mastering the art of procrastination and being an eternal perfectionista…we should just get on with it.

Why not start today?  What’s stopping us?

Today?

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A week that simply blew me away

Like many of you, I was horrified, inspired and amazed at different times throughout this tragic week.

Horrified:  Watching the horrific tales of desperately trapped people unfold during the Haitian earthquake was gut wrenching.

We’ve all seen tragic events unfold on TV over the years & we’re used to seeing graphic coverage.  But what was it about this specific disaster that gnawed at me so hard?

Was it watching the poorest country in the W. Hemisphere get hammered by a disaster (again) & then being reminded that the country has more or less been exploited/abused since it was founded?

I don’t know…

Amazed: Watching how new technology galvanized the aid effort was amazing.  Mobile donation campaigns, Twitter updates, Video uploads, remote people identification methodologies via crowdsourcing…wow.

The Extraordinaries, a crowdsourcing social venture, worked around the clock after the quake hit to adapt their tools to enable people to help identify missing persons.  2,000 volunteers have been sorting through thousands of photos taken by journalists, relief workers, missionaries & anyone else documenting the crisis on the ground.

Check out the site at http://haiti.beextra.org…what an empowering tool!  Today, we can even donate our time to help people in a remote crisis (not just reach for our wallets).

Inspired: Watching so many good people go down to Haiti to help was inspirational.

Speaking of inspiration…it was also Martin Luther King day this week.  So, as I was going through a couple of his speeches online, I came across a great post from Change.org about King’s 1967 speech to the SCLC.  I liked it so much that I’ve copied it below for you (with a couple of modifications for brevity) to help reflect on Haiti & where we go from here.

By 1967, the triumph of the 1964 Civil Rights Act had had time to sink in, and the challenge of addressing poverty and injustice during a rapidly escalating war was leading to increasingly radical activism. The 1967 SCLC address was King’s chance to boldly affirm his positions on economic justice, nonviolence and power.

“Audacious Faith In The Future:” King begins his speech with an affirmation that true freedom can only begin on the inside, and that as long as people – in the case of this speech, the African-American population – remain slaves to the limits of their own self-conception, they can never be truly free. He wrote:

No Lincolnian Emancipation Proclamation or Johnsonian Civil Rights Bill can totally bring this kind of freedom….the Negro must boldly throw off the manacles of self-abnegation and say to himself and to the world, “I am somebody. I am a person. I am a man with dignity and honor. I have a rich and noble history. How painful and exploited that history has been. Yes, I was a slave through my foreparents and I am not ashamed of that. I’m ashamed of the people who were so sinful to make me a slave.”

This is the part of the speech that I believe brings up the most important questions we must ask ourselves as we ask about the state of our moral universe and where we go from here.

What does a child believe he or she can be?

What about n Iraq? In Haiti? On the south side of Chicago?

They are owed, at the very minimum, the plausibility of their own triumph.

My great fear today is that we are beginning to lose faith in the future. This economic crisis has destroyed ten years of economic progress in America, we’re told. A generation of Americans is expected to have a shorter lifespan than its predecessor, largely because of our addiction to cheap food and our broken health care system. And in most parts of the world, the story is worse.

If we let this be the story of our time, we will cede the optimism that even in our darkest hours has aimed our compass towards progress. This is why I spend so much time telling a different story – of an entrepreneurial spirit that believes and acts as though all people have agency; of a global generation that is coming into its own as a force for good in the world; of the people who are quietly building the infrastructure for a more just tomorrow.

Because what King knew was that, in the long run, the contradictions of this nation and indeed – of human nature – could not stand in the way of the boldness of our experiment in liberty, equality and creativity. He believed that when you give people the foundations to be successful, they usually are, and that when you give people the chance to be good – to themselves and to others – they usually will be.

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Edgy online shopping…will more people buy in?

More and more people are starting to understand that they really can drive change using the simple power of their wallet (or purse). Today, online players like The Ethical Superstore in the UK are making it easier for people to buy a range of Fair trade, Organic, and Eco-friendly products through a provider that they trust.

The Ethical Superstore is still very young…launched in Nov. 2006, they’ve recently merged with Natural Collection (a competing online ethical shop) and offer a big portfolio of products across a range of categories (ala Amazon.com).  You can find energy efficient gadgets & electronics, beauty, sports & outdoor, etc. etc.  They also have a great gift giving guide.

The site is well designed, and you really feel like you are on a major eRetailing site vs a small niche player.  You can shop by brand, ethical concern, price, etc.  The company’s brand selling line is compelling as well:  “Buy What You Believe”.

I’m predicting that there will be substantial growth in the ethical space over the next 5 - 10 years.  Of course, there will always be a fringe element of “deep greens” who object to the online sales model that involves energy intensive shipping around the world.

Realistically, however, the deep green team needs to realize that eCommerce is not going away.  In fact, quite the opposite is occurring…eCommerce is booming, while traditional retail channels stagnate.  At least responsible online retailers like The Ethical Superstore try to minimize the impact of what they deliver in every way, shape & form, while they provide new opportunities for people to discover products that line up with their values.

Keeping that Ethical, Purposeful Edge

Clearly, The Ethical Superstore will need to innovate and dig deeper to differentiate themselves against the big online players who are (no doubt) watching this space.  They’ll need to focus on innovation as a core component of their strategy in order to stay 1 step ahead.  I suspect they realize this & they will continue to find new ways in which they can delight their community with exciting new 21st century services that the big online retail players cannot (or will not) provide.  They will also need to keep their edge when it comes to discovering ethical brands.  Currently, they sell from the likes of Cafedirect, Ecover, Traidcraft, People Tree, Green & Blacks, Divine, EcoZone, Solio and others.

I wish them loads of luck as they build this ethical shopping category online.  If you want to find out the latest news from The Ethical Superstore, then follow their blog. They also have a facebook group where you can learn about new products, discounts and promotions

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Did Brand Management die in 2009?

What is a Brand Manager and how will he/she play a role in building the 21st century?

Given the tough business climate, mind bending tech. changes & dire need for innovation in the next decade & beyond, some (like Forrester) propose that we ax the command and control “Manager” part of the traditional Brand Manager title and go with something more relevant like “Brand Advocate.”  Ad Age followed up with a similar article on this topic near the end of 09.

Brand Managers today in many companies are really business managers that guide a multifunctional business team (e.g. Finance, PR, Supply Chain, etc.).  Marketing promotion is just 1 part of their job (remember the 4Ps of marketing).  Brand Managers create the strategy for the business, making decisions about how to run their business & build their brand.   Like my good friend Dave Knox writes in this excellent post, a Brand Manager in many cases is a General Manager in training…he/she is at the center of everything that happens on a brand.

GOOD

Good Brand Managers are fun, open & inspire their teams as they lean forward to discover new ideas.  They get out front & show that they want to build future focused products & their brand for the next generation. They work together with trend, consumer research, and design agencies to envision the future, so they can  build something that makes sense.  These guys & gals are visionaries with a lot of courage.  They are Builders first, managers second…

BAD

Other Brand Managers can tend to focus too much on how they will close the financial year. They operate with so much discipline & care to deliver the right numbers that they lose sight of the future.  They don’t take risks…and they aren’t willing to adapt to technology.  They spend too much time on internal “horn blowing” and developing processes for yearly evaluations instead of following up on what’s happening in the culture and working out how they can build a better future for people. These folks wind up killing the “golden brands” built by earlier entrepreneurial heroes.

There are good & bad brand managers in every company.

“Brand Building” the 21st Century

P&G invented the “Brand Manager” term back in the 1930s when the industrial era was moving full steam ahead and command & control was in vogue (check out the McElroy model that spawned Brand Management at the end of this post–via Forrester).

So, as the new century emerges, it will be interesting to see how Brand Management evolves and what (if any) title emerges to take its place.  I personally like the idea of the Brand Builder.

Brand builders create the classic, seemingly untouchable brands/products that form the foundation of a company.  Brand builders aren’t just 20th century leaders seeking internal influence and power; they prefer constructing and transforming the future.  While they thrive on understanding what’s happening now in the online social spaces and in the culture, they don’t meekly conform to the fleeting whims of online crowds…instead, they think longer and deeper to consider the impact of their products on future generations.  They are reflective, curious and tend to motivate other people.  Brand builders would rather put messages into the culture that help & inspire.  Builders think about driving the evolution of culture…not devolution.

As Umair Haque puts it in his recent manifesto, today’s builders are igniting the distant grandchild of yesterday’s industrial revolution: an institutional revolution for a post-industrial world. They are forging the new building blocks — from ethical investment, to deep journalism, to socially useful finance, to universally accessible communication — that a rusting economy, society, and polity so urgently demand.

It’s easy to get into the mode of “just trying to find newfangled ways to move product” via promotion.  Brand builders would like to see more focus return to the Product part of the 4Ps. Brand builders want to create sustainable & responsible growth that matters…not just another boring line extension that clutters the shelves and people’s lives.

The 20th century Brand guy/gal thinks “I” & “we”. The 21st century Brand person thinks  “all” — people, communities, and society.

Let’s hear it for the 21st Century Brand Builder.

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Humility is dead…long live humility

It’s Hard to be Humble, When your Perfect in Every Way…Country singer Mac Davis

Humility is Dead…

Like some of you out there, I enjoy watching the Apprentice.  It’s interesting to watch cut-throat competition and “The Donald” say “you’re fired” to smart people every week.  Watching “The Donald” push people past their limits is sadistically fun…humility was certainly never rewarded on the show, however.

Humility is a virtue that is rarely discussed today in popular culture.  You hardly ever hear anyone talk about it on the left, or on the right.  Even conservative former drug czar Bill Bennett somehow forgot to mention humility in his Book of Virtues a few years ago.

Why don’t we hear many cultural commentators or business leaders talk about humility?  Probably because it just doesn’t fit into our self-affirming, “you can be anything you want to be when you grow up” culture…or does it?

Long Live Humility

Jim Collins uncovered a somewhat counter intuitive finding (from our culture’s perspective) around humility in his landmark book Good to Great a few years ago.  Collins discovered that the most effective leaders were characterized as humble and strong-willed instead of brash and full of Trump-like hubris.

In his most recent book How the Mighty Fall Collins delves into the reasons why promising organizations and countries fall.  Stage 1 is, fittingly, Hubris Born of Success.

So, humility seems to be a virtue that business folks and even marketers (like me) might want to pay a little more attention to.

Humility is a little tough to pin down, however…and today, we see loads of false humility (which is really just pride).  Wikipedia notes that “True humility” is distinctly different from “false humility,” which consists of deprecating one’s own sanctity, gifts, talents, and accomplishments for the sake of receiving praise or adulation from other.  How many times have we heard PR consultants say that in order to “fix” an egregious error with the public, a celebrity needs to go onto Oprah and confess his/her “transgressions” only to see that same celebrity up to the old tricks the next week….clearly they did not mean it.

Kant sees humility as “that meta-attitude that constitutes the moral agent’s proper perspective on himself as a dependent and corrupt but capable and dignified rational agent.”  Aquinas defines humility as consisting in keeping oneself within one’s own bounds, not reaching out to things above one, but submitting to one’s superior (tks to Wikipedia for the philosophical help here).

As humility is so counter to the prevailing culture today, adopting a more humble stance with regards to advertising/marketing promotion might be somewhat radical or breakthrough.  People long for hints of humility & authenticity today and flock in big numbers to brands that try to “keep it real.”  When Dove made a radical departure from traditional beauty advertising with a campaign like Real Beauty a few years ago, the brand shook the entire beauty industry (click here to check out Real Beauty if you have somehow missed if over the past few years).  Some might accuse Dove of pursuing false humility while others would say that Dove has stuck with its purpose led campaign for years (instead of using it as a “one shot deal” for publicity & buzz).

Don’t get me wrong…of course I believe a healthy dose of self-confidence is good.  And, we should all stretch our capabilities and use our talents.  Additionally, we all have to apply for jobs and write those dreaded resumes with loads of puffed up language about ourselves.  But, when the smiling self-help guru legions continually try to sell us on “being proud,” maybe we should listen to see if they ever mention anything about humility (at least once).  If they don’t, we should get suspicious…humility is a virtue for the ages and it deserves to be rediscovered.

So what do you think about humility?

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Ain’t no stopping you in 2010 (& beyond). Inspiration for the New Year

“Don’t judge each day by the harvest you reap, but by the seeds you plant.”

Robert Louis Stevenson

While there’s still a lot of negativity in the system (left over from 2009) I’m hoping you are ready to rip & roar in 2010 and beyond.

I’m an optimist, so I believe 2010-20 will be a more purposeful decade as people look beyond superficiality and get back to basics.  Below are a few themes I’m chewing on while conjuring up the 10 year plan.

1. Love & Create…Never (ever) Hate

2. Work to live, never live to work.  Relationships are the only thing we take with us when it’s all over.

3. Cultivate abundance.  Stop bean counting and build something useful for people, communities, and society.

4. Remember that humility and character count…don’t believe everything that the current “ME” culture tells you.

5. Pray. Plan, then execute the plan.  Adjust when necessary.

6. Inspire and be inspired…

Speaking of inspiration, thanks to all those who gave me loads of content to mull over in 09.   Big OkieSwiss love from m-cause…Represent in 2010, ya’ll!

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10 things to buy online for XMAS (+ a little side gift for me, please)

This time of year the blogosphere gets festive as bloggers come out with excellent lists of things to buy online and offline.

Like many of you out there, I enjoy reading the lists of people I respect and trust.  It’s rewarding to get a sneak peak into what a favorite tech or marketing blogger is buying.  Really, who wants to plow through online retailer gift recommendation lists when you can get solid tips from that trusty blog guy/girl you “know”. After enjoying their posts all year you realize that you are interested in the same topic areas/products…so the gifts they recommend are likely to be very relevant. 

Content marketing online is Über powerful stuff!

One thing to always remember, however, is that holiday lists are often peppered with affiliate links.  So, if you click through a helpful link to an online retailer site and make a purchase, you just might be giving that trusty blogger an additional side gift…below is an example of an affiliate network that you can sign up to as an online publisher.

For the most part, I think it is good to help out bloggers from time to time by clicking through a link to make a purchase.  After all, many bloggers write for free and help you discover topics/ideas, etc. that you might have otherwise missed.  Bloggers have expenses too…someone has to pay for all that web hosting, etc.  What’s wrong with helping someone out who, for the most part, adds value to your life at their own expense?

Back in June, the FTC made it mandatory that all affiliate links (even links to Amazon book recommendations) be disclosed by bloggers.  Below are some fun examples of honest disclosure from “big” bloggers.

  • Frank Kern goes to absurd lengths to entertain his followers even while disclosing, using tactics such as this: “<<—– BIG scary affiliate link!”
  • Chris Brogan says “If you buy this from me, I get some beer money (not enough for a pony).”

The FTC regulation is new and its hard to monitor.  Unfortunately, there are still plenty of bloggers who don’t disclose their affiliate programs very well.  Or, they do it in a weird kind of way that makes you think they have something more sinister lurking around the corner to hide.

Disclosure is a Really Good Thing…

CDNow developed affiliate marketing way back in 1994 and Amazon has been one of the biggest drivers of the practice on the web (staring back in 1996).   Today, however, people are more cynical and much less trusting of what people recommend on their websites.

So, bloggers just need to start telling the truth about their affiliate connections as per the FTC regulation.    Being honest and admitting that you are going to make a few $$ on a product should not be a problem and will help you to continue building trust with your audience.

And, have fun with it please.  Don’t act guilty or sheepish.   Come out of the affiliate closet boldly; it might even be good to add in a little humor when you tell us you are on the take.

Another idea would be to appeal to my m-cause driven guilt…tell me that you have to put your blog hosting fees on your credit card because you can’t pay your mortgage due to the housing crisis or something like that.  Finally, you can always help the common good a bit by donating 50% of your affiliate cash to a great cause.

Happy (online) shopping this year!  If you are interested in checking out a great article on this topic, head on over to Copyblogger and read this.

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Black hat advertising. I didn’t expect to see this in Geneva…

People in our culture today are incredibly anxious.

Below I’ve listed some disturbing stats from the Anxiety Disorder Association of America to illustrate my point.

  • Anxiety disorders affect 40 million adults in the United States age 18 and older (18.1% of U.S. population–the #1 mental illness).
  • Anxiety disorders cost the U.S. more than $42 billion a year, almost one-third of the country’s $148 billion total mental health bill

Though most people in the west no longer struggle for basic items like food & shelter…there are still worries about security & safety (the lowest level on Maslow’s hierarchy of needs) in a post-9/11 world.

And, very often, politicians are willing to play on the base fears of their people in order to advance their own agendas.

Admittedly, however, I was surprised to see Switzerland’s biggest party taking a page from the playbook of the fictitious WMD fear campaign when they rolled out an ad depicting a woman in a black burqa standing against a Swiss flag with several black minarets resembling missiles sticking out of it.  The ad asked voters to ban the building of minarets in Switzerland.

I was especially surprised to see this ad in on my way to work in Geneva –the home of the European U.N. and a beacon for tolerance at all levels in a post-politically correct world.

The ads appeared to work…57% of voters and 22 out of the 26 Swiss cantons voted in favor of the ban though in fairness it seems that the Geneva canton voted against the measure.

I’m not sure how good the advertising agency feels about their work here…clearly this type of fearmongering will give the Islamic radicals even more of a reason to hate the west.

I would love to discuss this more, but it’s getting late.  If you would like to dive deeper into Shock tactics used by governments over the years, check out Naomi Klein’s The Shock Doctrine.

What do you think about all of this?

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The 3 Best Blogs for Marketers/Business Managers wanting to think differently: 2009 Edition

If you are interested in the marketing/business blog world & want to read some guys who think a bit differently, then check out the list below.

1.  Edge Economy by Umair Haque:

You have to like a guy who writes copious manifestos and starts blog posts with intros like “Dear Old People Who Run the World” without getting kicked off the Harvard blogger A list.  In terms of content, Umair address general management, business models and strategic innovation from a different angle.  These are all topic areas that are very relevant to marketers/brand managers, etc.  Below are a few of my favorite posts from 2009:

The Smart Growth Manifesto, The Awesomeness Manifesto & Why Ideals are the New Business Models

2.   Marketing with Meaning by Bob Gilbreath:  This is a pure “new edge” marketing blog from a guy who’s trying to re-imagine the purpose of marketing.  Bob’s been a brand manager…he knows the system; he just doesn’t like it and is asking for change.  He almost exclusively writes about advertising/promotion on his blog, but with an edgy/different spin.  You’ll drink from the fire hose and come away a lot smarter if you read this deep thinking blog regularly.  I recently wrote a post about Bob’s new book, you should check that out as well.

3.   Murketing:  This is an anti-marketing/marketing blog (what?) from a real journalist who, unlike the rest of us, actually knows how to write.  The blog is a mosaic of “different” marketing related links, columns, random pictures, thoughts & funny stuff.  The “Murketing guy” has also got a great book called “Buying In.

I’ve been enjoying these three blogs thoroughly in 2009…hopefully they’ll continue serving up “awesomeness” to our feed readers (no pressure guys). I’m looking forward to newfangled manifestos and different thinking on marketing, business, capitalism & consumption in 2010.

What blogs piqued your interest this year?

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Are many new businesses going to be useless?

Most businesses are socially useless. –Umair Haque

With “Black Friday” behind us and “Cyber Monday” ahead of us, economic pundits continue to wring their hands and fret that holiday retail consumer spending will not “hold up” enough in 2009 to pull us out of the current economic funk.   At the same time, many in the underground “anti” world are asking people to just Buy Nothing for 1 day (Nov 27th was Buy Nothing Day).

Umair Haque (one of my favorite bloggers) is taking a different path by (indirectly) asking us to consider buying from Constructive Capitalists who are creating what he calls “thick value”.  Umair’s Constructive Capitalists are not in business only to make a buck by selling a commodity product to consumers suffering from “affluenza”.  Instead, they are doing things that matter to people, communities & society.  They are creating “awesomeness.”

Umair goes rails against socially useless businesses in the hilarious post Is Your Business Useless.

According to Umair, “socially useless businesses” have cost us about $12 trillion at a minimum over the past 5 years via the various bailout packages.  Paul Krugman, Simon Johnson, and Lord Turner agree.

Here’s Umair:

Socially Useless Businesses

Socially useless businesses created a global economy on life support, a  jobless “recovery” and mass unemployment amongst the young. Socially useless business is why we don’t have a better education, healthcare, finance, energy, transportation, or media industry. Socially useless business is a culture in shock, reeling from assault after assault on the fabric of community and comity. Socially useless business is the status quo — and the status quo says: “You don’t matter. Our bottom line is the only thing that matters.”

Until now. Today, socially useless businesses are living on borrowed time — and the clock’s about to reach zero hour. Somewhere out there is a Constructive Capitalist who’s going to use the power of meaningful economics to relegate you to the dustbin of economic history — just like Google and Apple are doing to big media, Wal-Mart’s doing to big food, FMCG, and retail, and Nike’s doing to shoes.

Constructive Capitalists are better businesses. They’ve learned how to create thick value: value that’s socially useful. They are doing things that matter to people, communities, and society.

Though I agree with Umair that socially useless businesses shoulder a lot of the blame for the current economic mess, I would argue that we (consumers) shoulder some of the blame.

Fewer Trips to the Mall

As I’ve discussed here, consumers really are boss (consumer spending drives 70% of US GDP) and our purchasing decisions/habits do make a difference.  After all, people like you and me decided to buy all of those junk mortgages and souless McMansions.  We’ve chosen to run up credit card debt instead of save for a rainy day.  If, for example, we decided to downsize and live within our means, we could break the cycle.  If we responsibly shopped on sites like the ethicalsuperstore.com (read their manifesto) instead of Target.com we could support new ethical and social business focused on people, communities & society.

In many ways…its up to us.

Fewer Trips to the Bank or Venture Capitalist for Entrepreneurs as Well

Seth Godin is also in the “Umair Zeitgeist” as he recently reminded entrepreneurs that the do have options when it comes to avoiding those socially useless banks that Paul Krugman discusses above.  In “Debt, Equity and a Third Thing That Might Work Better.” he reminds folks that they don’t have to settle for risk averse banks and “venture vultures” when staring new businesses. Other new & interesting social financing entities are forming that avoid the traditional system all together. I recently stumbled across SellAVenture (not the real name) at the ClearlySo Conference.  This group will bring social enterprises looking for start-up funding together with like minded people keen to fund via small amounts of money.  People like you and I will be able to get in on the action to drive socially useful businesses…no banks required.


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