Tedoo

When you urgently need to blow your nose in Germany and don’t have a tissue on hand, you might ask a friend “Hast du ein Tempo?” (Do you have a Tempo?)

Tempo, it turns out, is a brand of tissue, not the German word for tissue.

Substituting a brand name for a general product description is relatively common across a number of languages.   How many times have you heard someone say “Just [...]

It is getting easier and easier to look through a brand in today’s age of transparency.

As P&G equity guru Matt Carcieri puts it “consumers are now looking beyond the brand (both consciously and unconsciously) to discern the values and intentionality of (their) owners”.

Some brands make it easy for people to quickly discover their purpose, while other brands don’t do so well here.  Life is Good, an apparel & accessories [...]

I don’t go to McDonalds that often, but when I do go, I have a weakness for a few core menu items…Chicken McNuggets, Big Macs & Fries.  Until now, I’ve never taken the time to look at the levels of fat, calories, etc. at McD’s.  Today, however, I came across fatburgr.com, a new site enabling me to access all the product “McDetails.”

When comparing the fat levels of McNuggets to Chargrilled [...]

This was originally written for the Ecopreneurist

Corporations are huge and they dominate our business landscape.  Of the 100 largest economies in the world, 51 are corporations and only 49 are countries.

Corporate critics like Douglas Rushkoff would add that not only is our world dominated by corporations, but as individuals, we have all internalized the worst corporate values, becoming disconnected, profit-driven and absolutely “me” focused in everything we do.

That’s a [...]

I’m excited to have a very useful guest post today from Kenneth J. Weiss, Director of e-Commerce at Hoover and author of a new book called Slightware – The Next Great Threat to Brands.  You can download the first chapter for free at Slightware.com.

Back in the dark ages when I was in design school, students were given the challenge of developing pieces of communication that had powerful primary and [...]