One question we hear in the brand management world all the time: Are you plans sufficient? Follow-on questions go like this…Can you reach the goals for your brand with this level of spending? Will you win the necessary share of hearts, minds and markets? Is it enough? Do you have enough? What is competition spending? Is your spend mix right?
It is a constant battle of spending levels. There are formulas, matrices, etc. Set the goal high enough and you may get more. Set the bar low enough and you may get less. A battle of bar graphs & %’s.
But as we all know, numbers are only part of the answer. What is behind those numbers? Are your sales coming more from discounting & promos? Are you replacing premium sales with discount sales? What is happening with our customers, brands, products & channels?
Here is a question we can ask ourselves for the weekend. Are we sufficient with our body, mind, soul & relationship development? What is lagging? Are there black holes behind our own “personal numbers”?
Here is a good link from Tim talking about compounding your time…food for thought.
Ryan Jones is interested in marketing and good causes. He currently works in Global brand management at Procter & Gamble and resides in Geneva, Switzerland.
One Comment
Ryan, you are hitting the problem of mankind. Are we happy where we are? Many think something, somewhere else will fix what’s missing with me.
Without some sense of contentment in your soul with where you are, you won’t find it elsewhere. That’s not to say you can’t look past your current situation, but you got to give thanks for what you’ve presently got.
Hugs to all…..
JR
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[...] Oscar Wilde’s quote made me laugh…and then think. So as a follow-up to my “sufficiency” article a couple of days ago, I am asking myself a couple of hard questions on giving this [...]