m-cause

I just found this cool, very upscale, eco-friendly laundry detergent called Care&s on a great packaging blog/website called The Dieline. I tried to find out more about Care&s their website, but it seems that they are keeping their concept in semi-stealth mode for now.  Care&s claims to have a new formula with an organic enzyme that is eco-friendly.  I wanted to add images, but I am having trouble uploading images tonight on wordpress.  So, I recommend that you head over to The Dieline to check this product out.

According to The Dieline “Care&s is brave new detergent aimed towards people who love their clothes and care for the environment. It is neatly packaged in pill-form to avoid the biggest problem in laundering today, the overdosing that simply destroys your garments. Care&s does not have ten sides and bleach as their active ingredient, but an organic enzyme, which it’s why it is very kind to mother nature and it’s inhabitants. Care&s is available in selected fashion stores across Europe.”

Not too sure how this product will fare as we churning through an economic downturn, but definitely an interesting concept and packaging…though I must admit, there seems to be a LOT of packaging in this product, which may offset any eco-friendliness they are touting via the mysterious organic enzyme.

In any case, hats off to Care&s for putting out some cool design…