Brief chat with P&G’s new Global Marketing Officer
Marc Pritchard, P&G’s new Global Marketing Officer, held a forum this week in Geneva, and I had a chance to briefly talk with him after the session.
As Marc had already addressed a wide range of issues that I discuss regularly on this blog (marketing purpose, digital marketing, sustainability, etc.) during the session, I decided to ask him how he planned to interact with the global marketing community as he steps into his new role. Marc said that he would probably put together a couple of external councils, etc. and that he was open to any new ideas we had for him in this area.
We also briefly discussed the blogosphere; he was very interested in the space and where it was all going. He mentioned that he is a big fan of internal blogging & he was looking forward to watching it grow within P&G…while I agreed with him that internal blogging needs to expand, I also noted that external blogging offers so much more in terms of diversity of opinion and audience. Indeed, I have really enjoyed the connections made with such a diverse range of external marketers around the globe during my short time in the blogosphere.
I found Marc to be very personable and approachable. If you happen to run into him at an external engagement, I recommend that you try to catch up with him for a chat.
2 Comments
So what were Marc’s thoughts on external blogging. There is so much potential for companies in this area, but my sense is that many are still reluctant due to perceived (and real) risks and the fear these evoke.
Hey steve,
He had to run out, so we were unable to continue unfortunately.