m-cause

When I started this blog, one of the first things I realized I had to write about was a very cool online cause related marketing campaign called Bum Rush the Charts.  While the objective of this campaign was certainly more focused around generating much needed online buzz for a little known band…the cause part was also great.   http://bumrushthecharts.blogspot.com/

Here is basically how it worked…a band called Black Lab seems to have collaborated with IODA (Independent Online Distribution Alliance) to test the power of the online social networking community by asking people around the world to buy a certain track on iTunes at the same time.  50% of the proceeds were donated to a scholarship fund.  The results were not bad.  I will talk more about this in my next post.