McDonald’s gets “uber-transparent” and the crowd responds
Do you like Chicken McNuggets? I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets. So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget.
Across the brands that eBench tracks, McDonald’s led YouTube with 18% of the dislikes-with Google coming in 2nd.
This is unfortunate. Though I’m not a supporter of fast food, I personally love the transparency approach that McDonald’s is taking. I wish more fast food companies would do this. McDonald’s has been unfairly treated in my opinion. There are a lot of fast food companies that struggle with food/hygiene.
As consumers, we say like more transparency. Sadly, when we get it, we often don’t positively rate it. We want to believe the stories we tell ourselves instead…
Source: eBench brand tracker
Photo Source: Organicauthorit’s