m-cause

Today as I was scanning through my Google Reader feeds, I stumbled across some interesting articles & tidbits that I wanted to share:

1.  Cartier’s branded page on MySpace: It seems as if more luxury brands are entering the social media space…indeed, myspace currently estimates that 1/4 of its traffic comes from households with annual incomes over $100K.  Click on this review for more details, and click here if you want to learn more about Cartier’s recent cause related campaign.

2.  This time its Unilever…Piers Fawkes (PSFK) continues to beat up on the big FMCG companies.  This time he challenges Unilever in his article Is Unilever Running out of Ideas?.  A couple of months back, he pushed P&G pretty hard as well…if you want to read the lively discussion resulting from his article How Long can P&G Last, click here.

3.  Room to Read:  John Wood is the founder of Room to Read.  If you want some weekend inspiration, click here to check out John’s book…it provides a detailed account of how he established a very successful charity that puts books into the hands of the world’s impoverished kids.

Have a good weekend…AUG 1st is Swiss national day.  Fireworks are going off as I write this.