Category Archive: Advertising

Why getting spoofed just might be the best thing that can happen to a quality YouTube video

As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.      

Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige [...]

Facebook: Losing youngsters to mobile upstarts?

Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service.

With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd.

For the first time Piper Jaffray’s initially launched its semi-annual report on the [...]

Get eBench before your competition does

Anyone trying to pull together digital marketing insights knows that it is a royal pain in the backside to simply track and stay on top of how an industry is trending, given the explosion of digital marketing channels.

Sure, there are loads of social media monitoring tools on the market, but nothing really helps you go from strategic insight–e.g. share of voice, market share –down to granular insight like what YouTube [...]

This chart highlights the incredibly complex world of digital marketing right now

This chart highlights the incredibly complex world of digital marketing right now.

If you work in digital marketing, you know that things are pretty insane when it comes to making a technology decision.  Just walk the floor of any major digital marketing tech show and try to wrap your head around the entire landscape.  Good luck…

Yep, the scope of digital marketing is pretty amazing at [...]

Content marketing gone terribly wrong

Hey everybody, hope 2013 has gotten off to a great start.

I started the year feeling quite positive about some of the developments in the content marketing space.  Venerable news sites like the Atlantic started using interesting sponsored content feeds (like this one from Porsche) on their site–which sure beats banner advertising in my opinion.

Just yesterday however, the Atlantic started an online firestorm when they published (very) favorable sponsored content from [...]

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