Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service.
With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd.
For the first time Piper Jaffray’s initially launched its semi-annual report on the [...]
Anyone trying to pull together digital marketing insights knows that it is a royal pain in the backside to simply track and stay on top of how an industry is trending, given the explosion of digital marketing channels.
Sure, there are loads of social media monitoring tools on the market, but nothing really helps you go from strategic insight–e.g. share of voice, market share –down to granular insight like what YouTube [...]
This chart highlights the incredibly complex world of digital marketing right now.
If you work in digital marketing, you know that things are pretty insane when it comes to making a technology decision. Just walk the floor of any major digital marketing tech show and try to wrap your head around the entire landscape. Good luck…
Yep, the scope of digital marketing is pretty amazing at [...]
Hey everybody, hope 2013 has gotten off to a great start.
I started the year feeling quite positive about some of the developments in the content marketing space. Venerable news sites like the Atlantic started using interesting sponsored content feeds (like this one from Porsche) on their site–which sure beats banner advertising in my opinion.
Just yesterday however, the Atlantic started an online firestorm when they published (very) favorable sponsored content from [...]
Even though my wife and I are both well beyond the days of cereal box prize collecting, we often enjoy discussing the offers on cereal boxes over coffee in the morning.
Surprisingly, my wife and I still see a lot of static, non-interactive “back of the cereal box” offers & contests–at least in Europe. As a cereal manufacturer, why wouldn’t you want to turn a traditional cereal box offer into something [...]