Tedoo

How much money is spent Globally on marketing promotion?

eMarketer recently reported (via PWC) that worldwide roughly 420 Billion was spent on advertising in 2009…by 2013, this # is expected to rise to $470 Billion.  This number does not include trade spending and other forms of marketing spend, however.

Interestingly, Forrester reports that today 70% of all marketing spending is locked into trade funds and other non-traditional areas.  [...]

It’s Hard to be Humble, When your Perfect in Every Way…Country singer Mac Davis

Humility is Dead…

Like some of you out there, I enjoy watching the Apprentice.  It’s interesting to watch cut-throat competition and “The Donald” say “you’re fired” to smart people every week.  Watching “The Donald” push people past their limits is sadistically fun…humility was certainly never rewarded on the show, however.

Humility is a [...]

People in our culture today are incredibly anxious.

Below I’ve listed some disturbing stats from the Anxiety Disorder Association of America to illustrate my point.

Anxiety disorders affect 40 million adults in the United States age 18 and older (18.1% of U.S. population–the #1 mental illness). Anxiety disorders cost the U.S. more than $42 billion a year, almost one-third of the country’s $148 billion total mental health bill

Though most people in [...]

“I have a confession to make, I lead a double life.”

Bob Gilbreath in the Marketing with Meaning introduction

If you are looking for a fresh voice from a new generation of marketers…then I highly recommend you pick up Bob Gilbreath’s new book:  Marketing with Meaning.

Yep, there are reasons why marketing heavyweights like Sir Martin Sorrell and Seth Godin rave about Bob Gilbreath’s new book.  It simply [...]

Image from Wikipedia

It seems that the American public is experiencing an acute case of advertising exhaustion.

A recent Harris interactive poll highlighted that Two-thirds of Americans (66%) believe advertising agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn’t afford.  One-third (33%) believe they have complete or a great deal of [...]