Tedoo

Back in the late 80s/early 90s, I was a Andre Agassi fan.  I remember thinking how cool Andre’s life must be…jetting around the world, winning the big tournaments, making the big bucks.  Like many others, I liked Andre because he was a tennis rebel in an often lame world of white shirt tennis guys.  Agassi seemed to be a sort of Gen X rebel with an attitude.

Canon picked up on [...]

“Meaningless! Meaningless!” says the Teacher. Utterly meaningless!

–Ecclesiastes 1:2

Responsibility, Integrity, Communications, Excellence

–Core values adopted by the now defunct Enron

I’ve written a lot about brand purpose lately on this blog and for the most part I believe its good business practice for companies & brands to have a distinctive purpose.  Lately, a lot of companies seem to be getting quite good at [...]

It is getting easier and easier to look through a brand in today’s age of transparency.

As P&G equity guru Matt Carcieri puts it “consumers are now looking beyond the brand (both consciously and unconsciously) to discern the values and intentionality of (their) owners”.

Some brands make it easy for people to quickly discover their purpose, while other brands don’t do so well here.  Life is Good, an apparel & accessories [...]

Adage recently posted an interesting article on coffee upstart Green Mountain Coffee.  While other companies have been hammered by the recent downturn, Green Mountain has been on a tear as of late, posting triple-digit earning gains and a 60% sales jump in its most recent quarter.

Impressive numbers…it looks like Green Mountain is starting to become a coffee brand powerhouse, recently acquiring brands like Neumann’s organics & moving their business toward [...]

Nick Nyhan, the CEO of Dynamic Logic, A Millward Brown Company, gave an inspirational presentation at P&G a few weeks ago.  Recently, I asked him if he could provide a few of his thoughts to m-cause readers.  In the interview below, we discuss a range of topics (Brand Ideals, Personal Branding, & Social Media Marketing).  Some good nuggets in this one.  Enjoy!

Can you tell us about Dynamic Logic and the [...]