Category Archive: Brands and Culture

Will ad blockers usher in a new era of permission based marketing?

Who has an ad blocker installed right now?  After being followed around the web by a shoe ad (or “retargeted”) I finally gave in and installed an ad blocker over the holidays.  Turns out, retargeting from brands has been a large contributor to the rise in ad blocking (see graph below from this HBR article).  It makes sense, right – people get irritated when a brand stalks them around the web without [...]

Emojis have “crossed the chasm” & landed in the business world

Over the past few months I’ve noticed some discussion around internet / digital culture.  It has been fascinating to watch how social networking comms/emojis, etc. steadily crept into business comms via internal social networking tools (e.g. Slack, Chatter, Yammer, etc) over the past few months.

So, I thought I would join the conversation with a few phrases / emojis that could disappear IMHO   Granted, I’m guilty of this stuff too, so not [...]

McDonald’s gets “uber-transparent” and the crowd responds

Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget.

The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.    

Across the [...]

Brands and patterns + SXSW in Austin, TX

Hello everyone. I realize it has been a while since I have posted on m-cause. I’m sorry about that. I plan on getting more content up on the blog over the next few months.

Just a short post today to say hello & let you know what is going on with me. I’m currently out at the South by Southwest (SXSW) interactive festival in Austin, Texas.

One of the hotter topics on [...]

All things to all people

It is usually not a compliment if someone tells you “Stop trying to be all things to all people!”

Nope, we’re not supposed to conform to the whims of the average man on the street.  We’re supposed to be rugged individualists pursuing our own dreams.

Experienced marketers will tell you that being “all things to all people” doesn’t work that well over time in the marketplace either.  The same nugget of [...]

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