Hello everyone. I realize it has been a while since I have posted on m-cause. I’m sorry about that. I plan on getting more content up on the blog over the next few months.
Just a short post today to say hello & let you know what is going on with me. I’m currently out at the South by Southwest (SXSW) interactive festival in Austin, Texas.
One of the hotter topics on [...]
It is usually not a compliment if someone tells you “Stop trying to be all things to all people!”
Nope, we’re not supposed to conform to the whims of the average man on the street. We’re supposed to be rugged individualists pursuing our own dreams.
Experienced marketers will tell you that being “all things to all people” doesn’t work that well over time in the marketplace either. The same nugget of [...]
In honor of MLK Jr. day, I’m posting a sermon on Loving Your Enemies from November 17, 1957. As you will note when you read the first paragraph, MLK liked to preach on this topic at least once a year. I will try to post an MLK speech each year on this holiday (as long as this blog is live). Enjoy & reflect!
Loving Your Enemies
November 17 1957 [...]
Groupon is an internet phenom that’s been loads of fun to watch lately.
For those who have not checked out Groupon yet, take a moment and head over to Groupon’s rapidly expanding deal website to see how it facilitates flash mobs for local businesses by offering daily deals to swarms of consumers in its database (6 million strong in the US apparently).
Awareness and trial, but loyalty?
Via Groupon, local businesses are able [...]
Brands are born & then they die. Some live longer than others, but more often than not there is a clear life cycle. The magic we invent today can easily die tomorrow.
The pull of the habitual is strong. Change is hard. But brand “foreclosure” happens…just ask Circuit City, Netscape and Pan Am.
Here is a list of brands/products that died in 2009 (if someone finds a 2010 list, let me [...]