Do you like Chicken McNuggets? I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets. So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget.
The “Internet” wasn’t too impressed though. Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.
Across the [...]
Hello everyone. I realize it has been a while since I have posted on m-cause. I’m sorry about that. I plan on getting more content up on the blog over the next few months.
Just a short post today to say hello & let you know what is going on with me. I’m currently out at the South by Southwest (SXSW) interactive festival in Austin, Texas.
One of the hotter topics on [...]
It is usually not a compliment if someone tells you “Stop trying to be all things to all people!”
Nope, we’re not supposed to conform to the whims of the average man on the street. We’re supposed to be rugged individualists pursuing our own dreams.
Experienced marketers will tell you that being “all things to all people” doesn’t work that well over time in the marketplace either. The same nugget of [...]
In honor of MLK Jr. day, I’m posting a sermon on Loving Your Enemies from November 17, 1957. As you will note when you read the first paragraph, MLK liked to preach on this topic at least once a year. I will try to post an MLK speech each year on this holiday (as long as this blog is live). Enjoy & reflect!
Loving Your Enemies
November 17 1957 [...]
Groupon is an internet phenom that’s been loads of fun to watch lately.
For those who have not checked out Groupon yet, take a moment and head over to Groupon’s rapidly expanding deal website to see how it facilitates flash mobs for local businesses by offering daily deals to swarms of consumers in its database (6 million strong in the US apparently).
Awareness and trial, but loyalty?
Via Groupon, local businesses are able [...]