Bill Clinton made a cameo appearance at the annual Cannes festival recently, and his message to marketers was “do something to create positive change.”
We try to get on that wave-link here at mCause, highlighting (where possible) campaigns and companies driving positive change as they build innovative businesses.
One area that has been a little neglected on the blog, however, is B2B. This post aims to fix that…
AmEx’s Small Business Saturday [...]
Though he had his fair share of flops in his early days (Apple III, NeXT, Lisa) and some well documented personal flaws, probably the greatest “product design CEO” of our era was Steve Jobs.
I realize that I am writing about Jobs a little later than most, but I finally finished the massive 500 page W. Isaccson biography over XMAS & I wanted to jot a few thoughts down about the [...]
If you haven’t seen the Jimmy Wales personal appeal for Wikipedia donations recently, then you probably don’t use the internet very much.
Lately, Wikipedia’s fundraising committee has been serving up a large picture of founder Jimmy Wales + a personal appeal on just about every Wikipedia page that exists. The strong performance of the personal appeal banner campaign has apparently destroyed every previous campaign used by the Wikipedia fundraising [...]
Groupon is an internet phenom that’s been loads of fun to watch lately.
For those who have not checked out Groupon yet, take a moment and head over to Groupon’s rapidly expanding deal website to see how it facilitates flash mobs for local businesses by offering daily deals to swarms of consumers in its database (6 million strong in the US apparently).
Awareness and trial, but loyalty?
Via Groupon, local businesses are able [...]
Scale is the stuff of business textbooks and industrial age business models.
It is also a scary word for just about anyone trying to start up an internal or external new venture (but will it scale Ryan?)
The strategy of “leveraging scale” led to 19th & 20th century riches. By smartly understanding how to leverage scale, some companies have grown unfathomably large and sometimes even “too [...]