Category Archive: Causes

Watching Madagascar in Madagascar

I had a surreal moment a couple of weeks ago…I found myself watching a Hollywood animated film about Madagascar (Madagascar part 1) while sitting in a make-shift theater in Antananarivo, Madagascar.  Sometimes it is hard to believe just how similar entertainment experiences around the world can be.

Madagascar is a country of about 22 million extremely poor (and increasingly desperate) people. I’ve visited some pretty tough places in the developing world [...]

A “Product Guy” and Inspirational Marketer…

Though he had his fair share of flops in his early days (Apple III, NeXT, Lisa) and some well documented personal flaws, probably the greatest “product design CEO” of our era was Steve Jobs.

I realize that I am writing about Jobs a little later than most, but I finally finished the massive 500 page W. Isaccson biography over XMAS & I wanted to jot a few thoughts down about the [...]

The power of a sincere, personal appeal (+ a face)

If you haven’t seen the Jimmy Wales personal appeal for Wikipedia donations recently, then you probably don’t use the internet very much.

Lately, Wikipedia’s fundraising committee has been serving up a large picture of founder Jimmy Wales + a personal appeal on just about every Wikipedia page that exists.  The strong performance of the personal appeal banner campaign has apparently destroyed every previous campaign used by the Wikipedia fundraising [...]

Zeitgeist and Will.i.am’s new purpose (I.am home fund)

Today, via the internet, we have access to an incredible array of free tools that help us gauge the zeitgeist.   The Pew institute, TED, and Google Zeitgeist all have sites allowing you to soak up loads of content on where things are headed in popular/business culture.

I just enjoyed a couple of talks from the most recent Google Zeitgeist sessions.  If you are into business & the future, you should [...]

Eager Mobs

Groupon is an internet phenom that’s been loads of fun to watch lately.

For those who have not checked out Groupon yet, take a moment and head over to Groupon’s rapidly expanding deal website to see how it facilitates flash mobs for local businesses by offering daily deals to swarms of consumers in its database (6 million strong in the US apparently).

Awareness and trial, but loyalty?

Via Groupon, local businesses are able [...]

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