Category Archive: Causes

What Technology Choices Say About Your Cause

I’m excited to have a very useful guest post today from Kenneth J. Weiss, Director of e-Commerce at Hoover and author of a new book called Slightware – The Next Great Threat to Brands.  You can download the first chapter for free at

Back in the dark ages when I was in design school, students were given the challenge of developing pieces of communication that had powerful primary and [...]

P&G`s Euro Digital night: Purposeful learning

This week, some of you may have received personal appeals from P&G employees for a small donation in support of the fight to eliminate Maternal and Neonatal Tetanus (if you want to know a bit more about the cause, see this post).  Most of the online appeals were made to friends, family, and online influencers.  Our P&G team here in Geneva wanted to experiment with a program that had the [...]

Participate, Vaccinate, Eliminate: Flash Mob for Pampers and UNICEF

Many of you in the cause related marketing space are familiar with the outstanding Pampers and UNICEF partnership to help eliminate Maternal and Neonatal Tetanus (MNT) by 2012 in some of the world’s poorest regions.  This evening, I’ll be participating in an effort to help drive this strong cause a bit further.

So, if you happen to stumble on to this blog before Sunday, May 17th and you are able to [...]

Stepping out of a comfort zone…TOMS Shoes

Over the weekend, I stepped out of my comfort zone and bought my first pair of “bio” shoes.  I picked up these Converse “look alikes” from The Natural Shoe Store.   Admittedly, I had no clue about the manufacturer, but trusted the Natural Shoe Store to carry sustainable lines. Just a week after settling into my bio shoes, a short TV spot reminded about the great work that TOMS Shoes is [...]

The new, new activism

Activists are no longer people on the societal fringe. Activists today just might be next door neighbors with 15 inch monitors & over-sized keyboards.

Normal people wanting to make change happen in 2008 turned to the web for inspiration and community. The barriers to self-organization and activism continued to drop significantly as community tools like Facebook and Meetup made it incredibly easy for like minded individuals to [...]

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