A blog about marketing, causes and a variety of topics in the “goodsphere”

Category Archives: CSR

Procter & Gamble going deeper with sustainability

Posted on March 26, 2009 in CSR, Sustainability

I just received some good news…P&G is “upping the sustainability ante” & will expand its product, ops & social responsibility targets.  I have listed the new goals for 2012 below (direct from the source)…personally, I was particularly happy to hear about the expanded new product pipeline and the increase in focus from the Top ((I added a quote from A.G. Lafley (CEO) at the end)).  It was also very encouraging to see a bold(er) vision with regard to the Children’s Safe Drinking Water program.

Happy to hear you thoughts…

The revised 2012 goals are:

• Develop and market at least $50 billion in cumulative sales of “sustainable innovation products” (SIP), which are products with a significantly reduced (>10%) environmental footprint versus previous or alternative products. When compared against P&G’s original target of $20 billion in cumulative SIP sales, the new goal reflects a strengthened pipeline of initiatives.

• Deliver a 20 percent reduction (per unit of production) in carbon dioxide emissions, energy consumption, water usage and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50 percent. P&G originally targeted a 10 percent reduction in each of its operational categories and now sees new opportunities in all aspects of our operations.

• Enable 300 million children to Live, Learn and ThriveTM (LLT) and deliver three billion liters of clean water through P&G’s Children’s Safe Drinking Water (CSDW) program. P&G had set an original target of reaching 250 million children through Live, Learn and ThriveTM (LLT) and delivering two billion liters of clean water through its Children’s Safe Drinking Water (CSDW) program. We now see new opportunities to expand our programs to serve more children in need.

Quote from Lafley:

“P&G’s commitment to sustainability is strategic. It is how our company conducts business,” said A.G. Lafley, P&G chairman of the board and chief executive officer. “By increasing sustainability goals, we demonstrate our ongoing commitment to innovate continuously to improve results.”

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The End of Corporate Responsibility and social media failures (+ other things)

Posted on March 17, 2009 in CSR, Leadership, social media

Lots going on, so here are a few links to get your Tues. juices flowing…

Capitalists Hail the End of Corporate Responsibility:  Jeffrey Hollander is an inspiring guy.  He runs the #1 Good Company on Earth and has written a very good book (which I am reading now) entitled What Matters Most.  In Capitalists Hail the End of Corporate Responsibility, Jeff discusses a semi-rant against the Hot Air of CSR by Financial Times author Stefan Stern (by the way, FT just completed a whole week on the Future of Capitalism).

Jeff says that Stefan has got it backwards.   He notes: “If anything, the recession has shown that in these tough times, the surest way to make money is to be responsible to all of your constituencies — employees, customers, suppliers, and society itself. Do this, and it’s far more likely that shareholders will benefit”.  I agree with Jeff (see this post).  What do you think about all of this?

Failures of Social Media:  Rob Horning puts together 5 key points which, for him, make “mediated friendship distinctive and unstable”.  Rob pulls his data from Danah Boyd’s dissertation called:  Taken Out of Context, American Teen Sociality in Networked Publics.   Though I have thoroughly enjoyed social media over the past couple of years, I think it always good to cast a critical eye on the space from time to time.

In Extremis Leadership:  Tom Kolditz has written an interesting new book promoted by the Harvard Bus. Review on Leadership in Extreme times.  One of the key take outs in the book revolves around how strong leaders in Extreme times are focused on continuous learning.  Tom is a Colonel from West Point, so you can bet your boots has some deep insights into extreme situations…go to this site and take the online assessment to determine where your leadership strengths lie.


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