Will Facebook Drive the New Intention Economy?
A couple of years ago, Mark Zuckerberg had a hypothesis that the next area of social media to “blow up” would be social commerce. A ton of hype was generated around the potential direct eCommerce opportunity within Facebook and manufacturers rushed to create “e-shops” inside the giant social network.
Unfortunately, many of the new stores on Facebook’s brand pages didn’t work well for several large, “traditional” retailers. By Feb 2012, we [...]
May 1, 2012
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