Category Archive: eCommerce

Will Facebook Drive the New Intention Economy?

A couple of years ago, Mark Zuckerberg had a hypothesis that the next area of social media to “blow up” would be social commerce.  A ton of hype was generated around the potential direct eCommerce opportunity within Facebook and manufacturers rushed to create “e-shops” inside the giant social network.

Unfortunately, many of the new stores on Facebook’s brand pages didn’t work well for several large, “traditional” retailers.  By Feb 2012, we [...]

Edgy online shopping…will more people buy in?

More and more people are starting to understand that they really can drive change using the simple power of their wallet (or purse). Today, online players like The Ethical Superstore in the UK are making it easier for people to buy a range of Fair trade, Organic, and Eco-friendly products through a provider that they trust.

The Ethical Superstore is still very young…launched in Nov. 2006, they’ve recently merged with Natural [...]

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