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Category Archives: Geneva

What country has the most generous football fans? Score for the Red Cross…

Most of Europe is currently under a football (soccer) “spell” as the Euro 2008 championships near the semi-finals. I was in Cologne yesterday as Germany beat Portugal. Believe me, it was loud & crazy!

Not just a European football competition, but a humanitarian competition as well?

UEFA - the Union of European Football Associations, came up with a great idea for a cause related marketing program during the championships. UEFA partnered with the Red Cross (ICRC) to conduct a fundraising campaign called “Score for the Red Cross”. Football fans can help their team win the title of UEFA EURO2008 humanitarian champions. Fans can purchase virtual goals for their chosen team through the website scorefortheredcross.org. The money will go to Afghan mine victims, helping them receive artificial limbs.

How it Works:

Fans buy goals for their favorite team. Goals cost one Euro each, and a minimum of seven goals must be bought. Fans can buy as many goals as they like.

What country is winning the humanitarian EURO 2008 competiton?

Interestingly, many of the teams that are “still alive” in the Championships (Germany, Netherlands, Spain, Turkey, Italy, etc.) are at the top…Winning produces more giving!!

Here is a link to the TV ad for the campaign…it is very well done. (Random Side Note: Switzerland & Austria are co-hosting the championships…there were even a few games in Geneva, but I was unable to get tickets!
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The biggest sponsorship opportunity in the world? & Chinese bloggers

I was recently in Lausanne, Switzerland (home of the International Olympic Committee) and had the chance to stop by the Olympic museum. The museum was decked out in Chinese Red and sported an impressive Chinese exhibition as literally billions of people get ready to watch the 2008 Olympics in Beijing (largely via TV).

The Olympics is obviously a HUGE sponsorship opportunity for brands. The IOC also pulls in a good deal of cash from the event. In 2004, total IOC revenues topped $4.2 Billion with broadcast rights delivering 53% of total revenues (2.2 Billion). Sponsorship from mega brands like Coke, Samsung, etc. accounted for $1.5 Billion (34%). The rest of the revenue was driven by ticket sales/licensing agreements. Click here for more details.

Picture courtesy of the IOC website

The World Cup is also one of the biggest sponsorship opportunities (and only 1 sport), but it still significantly lags the Olympics in terms of sponsorship revenue…

The 2008 Olympic event will provide very interesting challenges for sponsoring brands. On one hand, brands have a tremendous opportunity to be a part of the first ever Olympic showcase in such an important growth economy. On the other hand, China’s human rights abuses may make it harder for brands to be seen as socially responsible. Sponsors would probably prefer that, in the minds of consumers, their brands are associated with the event itself (read Olympic movement) instead of being associated with the host country. Indeed, it will be interesting to see how/if sponsoring brands link themselves to China in their ads during the event.

I think the Olympic museum in Lausanne has done a great job of providing an experience that celebrates China and its progress…while at the same time being very open about the environmental challenges facing the country. In fact, much of the 1st floor exhibition in the museum was dedicated to what China is doing (or not doing) about the environment. I think this is the right way to approach the issue, but it is tricky and sensitive. For more good discussion on this issue, click here.

One other fun exhibition in the museum was a little web 2.0 corner featuring a Chinese blogger (who’s blog I unfortunately cannot find–censored?) In any case, here is a link to several English speaking blogs about China. China is clearly BIG into blogging…I will save the data on Chinese blogging for a later post.

Below is a fun picture of me trying to pole vault with Chinese bamboo (pardon the hat head) in the museum. I was a pole vaulter in University, so this was a familiar pose.

I will be out for a few days, but I will be back to the blogging upon my return!

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How to get an English speaking corporate marketing job in Europe + Weekend

Over the past few years I have had several people ask me how to find & get a corporate job in Europe. So I thought I would put up a couple of ideas and see if the post sparks more questions. If it does, I may do a follow-up.

First, it is funny how the grass is always greener on the other side. I have met several Europeans who also dream of working corporately in the USA. Indeed, there are advantages and disadvantages to both scenarios.

Generalized advantages of working in Corporate Europe:

1. 30+ days of vacation (in several countries) from the start + more paid public holidays: A recent OECD survey showed that Americans typically put in 1877 hours vs 1562 per year in France. OUCH!
2. Getting paid in Euros/Pounds/Swiss Francs: As the dollar continues to weaken, making anything but dollars becomes more attractive (maybe this will turn around as the Bush administration moves out)
3. Generally more job security (not as much churn/burn) though this can have a dark side as the labor pool tends to be more rigid.

Generalized advantages of Corporate US:

1. Lower taxes vs European countries (Generally speaking, though tax rates are coming down in some countries)
2. BIG upside if you can make it to director/VP or above (US executives tend to earn way more than their European counterparts)
3. Stock option packages offered earlier in career: Not 100% sure about this one as I don’t have the data, but from qualitatitvely talking with others and reading a couple of different articles this seems correct.

So, it does depend a bit on what you value more. Do you want to spend a few years potentially earning less, but having significantly more vacation days early in your career? I do read about more and more 20/30 somethings opting out of this more extreme US corporate version of the “deferred life plan” (working for 30+ years and then retiring to see the world). Tim Ferriss writes eloquently about this trend in 4 hour work week.

There is definitely no magic formula…one of the biggest challenges is obviously language. ‘Targeting the UK is your easist bet as there are no language barriers and there are plenty of US firms who have set up Pan-European operations there. Only drawback for the UK is the island location somewhat restricts your ability to do quick trips across several different countries (if that is your reason for spending a few years working in Europe). So, if you are looking to work on the continent my biggest tip would be to target multinational Pan-European headquarter locations. Pan-European organizations tend to leverage English as a common language and they offer fertile soil for your search…especially if you applying from abroad. There are really good specialist English speaking professional sites popping up every day. One that is particularly good for Genevan Jobs (and jobs across all of Switzerland/Europe) is jobsingeneva.com. There are also great expat sites like expatica that offer tremendous amounts of country info and job listings in English. Of course, Monster and other job sites also have international job boards where you can begin your search as well.

If you have already sent through several applications with no luck, you may want to consider extending your education in Europe. Top US MBA programs now have European campuses. I have talked with several people who have done a semester abroad, learned the local “ropes” (and language) and then gained internships. Via the internship they were able to demonstrate their value and so they were offered full-time jobs. This is certainly the longer road, however, you probably have a bigger advantage if you are already living within the country where you want to work. Plus, you can use the semester abroad as a “trial run” to see if you really want to work in Europe. Europe is very diverse and work cultures vary from country to country.

I have been in Europe for 10 years now. I enjoy working here, but I do have different reasons for staying (wife is European). The good news for current job seekers is that there are opportunities in English popping up everyday as the world continues to rapidly globalize.

Hope this helps a bit. These are just a few of my thoughts on the subject and of course I do have more tips. If you want to extend the discussion, send over an email (see the about me page for details) or leave a comment. I always like hearing about the experiences of others!

WEEKEND is here in Geneva. We are off to Annecy which is a small, cute city on a lake in France.

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Is there a good social media matrix? + Weekend continued: Top 5 Geneva summer tips

“Simplicity is the ultimate sophistication” - Leonardo DaVinci

A good matrix can help managers quickly make sense of the world. Business school students are often overwhelmed with matrices…some stick, others don’t. A famous matrix that is indelibly “etched” on my business brain is the BCG matrix. The BCG matrix is criticized for being overly simple, but it is a good tool to help managers think about portfolio management. What if we had an easy matrix that would help us think about social media/web 2.0? With the explosion of new marketing channels/tools out there, wouldn’t it be great to get an easy to understand matrix plotting plotting marketing objective (trial, loyalty, awareness, etc.) against a web 2. 0 tool (blogs, podcast, etc.) showing which one(s) work best against a specific objective? I am sure there are lots of these things floating around out there already (I only spent a few minutes searching around online) within consultancy research projects. If anyone that can crack this…and get widespread adoption in B-schools, etc. around this, they will probably sell a lot of books (at the very least it should translate into some great consultancy gigs).

As the Lake Geneva is now in full bloom and the weather is getting better, here are my top 5 favorite things to do when it gets warm:

1. Leisurely boat ride on the lake (any boat, and with anybody): Lake Geneva is beautiful in the summer. You will notice that every one of my top 5 votes includes the lake in some form.

2. Watch a movie on the big screen by the lake at Cinelac. There is nothing better than watching a cool movie as the evening descends on the lake. The city of Geneva puts up a huge outdoor screen right on the lake. There has been some protests by local residents about this…I hope these protests don’t stop this great activity.

3. Montreux jazz festival on the lake (Swiss Riviera): Outdoor music galore at this big music festival right on the water. Montreux is beautiful, this is a no miss.

4. Have a tea or coffee + ice cream on the lake at La Perle du Lac

5. Rose Garden (La Roseraie)/Botanical gardens: The rose garden (La Roseraie) in Geneva’s Parc de la Grange (Grange Park) is a beautiful area to visit even if you are not a mega-flower fan.

By the way, we did make it to the Victor Hugo exhibition (see yesterday’s post); it was amazing!

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Weekend: Victor HUGO vs the lawn and the lizards of Geneva

This weekend my grass is as high as a forest.  My wife, who is German and an extreme culture fan, is currently so embarrased by the current height of our lawn that she has even turned down my counter-proposal to check out a Victor Hugo exhibition at a nice residence near Geneva (picture below) to ensure that I cut the grass.   I will let you know if we managed victory this weekend or not.  One other fun thing for us as the Geneva summer nears are the lizards that reside under our deck.  My nephew enjoys these lizards big time.  There is also a funny (at least to me) blogpost about these lizards in our backyard over on my brother in law’s blog Fraser’s News (he shot the video).  Fraser’s blog is great…he and his family will be visiting us in Geneva soon.    

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The Fondation de l’Hermitage

 

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Amazon’s associates; Geneva’s spectacular small library; Room to Read

Yesterday I was playing with Amazon widgets and stumbled across the Amazon.com Associates Program. As far as I understand the program, bloggers can refer their traffic to Amazon and if a purchase is made from the referral, then the blogger gets to pocket a small %. When you join the program, you can choose to receive the money via 1) gift cert. 2) direct deposit or 3) check. I joined the program via gift cert. and will be donating 50% of every sale generated from this site to the excellent Room to Read charity via a gift in kind. Room to Read was established by John Wood, the guy who left Microsoft to Change the world. John’s social entrepreneurship story is fantastic & he is responsible for the establishment of around 5100 libraries worldwide–highly recommend you check out his book. Mitch Joel interviewed John here.

All this talk about libraries, reading and Amazon got my wife and I over to see one of the best private libraries in the world on a cloudy Geneva Sun. (no more rain, please). Over in a small, super wealthy part of town, the Fondation Martin Bodmer holds some of the world’s literary treasures…like a copy of the Gutenberg Bible.

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Into the Wild (24K to Oxfam) & Swiss alternative movie theaters

Just walked out of a great weekend movie.  Into the Wild is a thoughtful journey into the real life story of Christopher McCandless, an American wanderer who decided to hike into the Alaskan wilderness in a self-discovery experiment.  The movie is obviously very late to European theaters, over 6 months (around as much time as Chris McCandless spent in the Alaskan wilderness before his tragic end).   Early in life, McCandless became tired of the rat-race and excess societal materialism.  After finishing his undergrad studies at Emory, McCandless (a man on a cause mission) had 24,000 left in his college fund account.  However, instead of continuing down the traditional career patch, something snapped & McCandless found himself sending the 24K to Oxfam and then leaving on his adventurer experiment. 

There is a discussion on whether or not McCandless is romanticised in the movie as some believe he underestimated nature (he was not well equipped for the journey in Alaska–he did not even bring a map).   Regardless of this debate, I found the movie raised some great questions on relationships & society.  In addition, it was cinematically beautiful and as it follows McCandless through the Great American West…reminding me of a year I spent in Arizona and working summers during Oklahoman wheat harvest.  Oh yes, nothing like a movie full of Eddie Vedder which totally fit with the 90s setting of the film.  I will pick-up this soundtrack very soon. 

So, if you don’t want to go to Alaska, you could try your own experiment like Judith Levine did (take a look at the link).   

Other sidenotes:  We saw the movie in a “popcorn” free alternative Swiss theater (I cannot watch a movie without eating, so I consumed ice cream instead).  In addition, when you watch a movie in the Version Original (English) you have loads of subtitles in Switzerland (German + French at a minimum)  

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Mini black holes in my backyard & Tips for dynamic presentations

If you have been following my personal blog, you know that I live in Geneva, Switzerland.  As some of you science fiction & physics fans out there may know, Geneva is home to CERN.  CERN is pretty famous for producing some world changing things…(e.g. the WWW was developed at CERN by Tim Berners Lee).  CERN is also home to a gigantic underground supercollider that will be turned on in June (here is the link).  Some theorists believe this thing could create mini black holes! 

All this talk about black holes in my backyard got me thinking about avoiding black holes in presentations.  I recently sat in on some good tips in this area during a training:  I also saw a great post on presentations over on Tim’s blog.  To add to Tim’s comprehensive tip list, I have provided my personal top 3 presentation tips:  Here they are…

1.  Key message:  Every presentation has one, but some presenters fail to find it…or deliver it…make sure you presentations start and end with this (at a min.).  How many times have I walked out of presentation thinking…what was this guy (or gal) trying to tell me exactly?

2.  Engagement + energy/movement:  I love watching a presenter with a lot of energy and passion for a topic.  Someone with energy and real passion could explain the inner workings of the large hadron supercollider and actually get me to listen.   

3.  Personal touch/personal stories that help me remember:  In a great book about getting ideas to stick (called Made to Stick) Chip and Dan Heath talk about the power of stories to help people remember.  If you can link a personal story to your key message, I will likely remember your presentation.  

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