A blog about marketing, causes and a variety of topics in the “goodsphere”

Category Archives: Inspiration

The art of procrastination

Is procrastination always evil?

We know that we should stop focusing on day to day business, so we can devote more attention to building a brand that’s relevant for future generations.

We know we should get around to planning properly for future competitive contingencies.

We know we should really fix that leak that’s been drip, drip, dripping away.

We know we should get off of social networks & build or do something that matters.

Traditionally, according to this site, procrastination has been associated with perfectionism, which is a tendency to negatively evaluate outcomes and one’s own performance, intense fear and avoidance of evaluation of one’s abilities by others, heightened social self-consciousness and anxiety.

So, though procrastination is often masked by lazy inaction…at the heart, it’s really about being afraid.

Instead of mastering the art of procrastination and being an eternal perfectionista…we should just get on with it.

Why not start today?  What’s stopping us?

Today?

Reblog this post [with Zemanta]
3 Comments

Ain’t no stopping you in 2010 (& beyond). Inspiration for the New Year

“Don’t judge each day by the harvest you reap, but by the seeds you plant.”

Robert Louis Stevenson

While there’s still a lot of negativity in the system (left over from 2009) I’m hoping you are ready to rip & roar in 2010 and beyond.

I’m an optimist, so I believe 2010-20 will be a more purposeful decade as people look beyond superficiality and get back to basics.  Below are a few themes I’m chewing on while conjuring up the 10 year plan.

1. Love & Create…Never (ever) Hate

2. Work to live, never live to work.  Relationships are the only thing we take with us when it’s all over.

3. Cultivate abundance.  Stop bean counting and build something useful for people, communities, and society.

4. Remember that humility and character count…don’t believe everything that the current “ME” culture tells you.

5. Pray. Plan, then execute the plan.  Adjust when necessary.

6. Inspire and be inspired…

Speaking of inspiration, thanks to all those who gave me loads of content to mull over in 09.   Big OkieSwiss love from m-cause…Represent in 2010, ya’ll!

Reblog this post [with Zemanta]
1 Comment

Inspired to Change History: A Motivational Guest Post from Shawn Seipler of Clean the World

Clean the World co-founder Shawn Seipler has provided m-cause with a very motivational guest post today.   In the post, Shawn talks about his burning desire to change his life and help others.  Shawn will get you fired up to go out there and make some change this holiday season–and beyond! So enjoy the guest post…big thanks to Shawn!

Have you ever gotten up in the morning and felt absolutely convinced that you could change history? I mean, you can see change right in front of you- an opportunity to alter something in the current state of our world that would change history. Well, I am at that point in my life and I dare to say that many of you are either there, or could be there and you may just not know it.

I’m Shawn Seipler, Executive Director of Clean the World. It was only a year ago that I sat in another hotel room for around the one hundredth time, leaving my beautiful wife and four children again, longing for something different. I needed to figure something else out…my own business maybe? I wanted to be more in control of my work schedule and I didn’t want to leave my family anymore, or at least I wanted to do it on my terms.

Looking around the room, I began to think, am I changing history? No way, I’m just trying to figure out something different…

Because I typically traveled to multiple cities in any given week, I only took carry on luggage which means my bags were always heavy and extremely packed to brim. Every time I left a hotel room after 1 or 2 nights, I left the little soaps and shampoos behind as I had no room in my bags for them and, frankly, I didn’t really need them. So now I began thinking about this habit specifically. How many other travelers like me do not take their soap and bottled amenities with them upon checkout? And, what do the hotels do with these used items? Certainly they do not give them to other guest or return them. A quick call to the front desk and I got my answer- these items are thrown away. Hmmmm, now maybe I’m on to something, especially because one of the major topics of the day is green business, eco-friendliness and sustainability.

Weeks later I called my long time friend and business colleague Paul Till and began sharing my thoughts with him around hotel soap and shampoo. He was very intrigued about the notion of these items being thrown away, discarded into landfills. Can they be recycled? If they could be recycled, what could we do with them? Paul went to work, trying to find answers to these questions.

Then, the “Aha moments” began to come more frequently. Paul discovered that millions of children die each year from diseases that could be prevented with proper hygiene. Clinical studies show 40 – 65% reductions in these diseases by hand washing with bar soap alone. Some studies even claim that millions of lives can be saved with soap interventions.  Furthermore, soap is toxic to water systems and not very good for landfill space. And of course, we all know about plastic bottles…

Wait just a moment here, were we finally on to something? Were we finally in a place where we could change history?

Together, Paul and I founded Clean the World. Our non-profit charitable organization that collects the partially used soap and shampoo from hotel rooms, recycles these items, and then distributes them to domestic homeless shelters and impoverished people worldwide to save lives.

Here is a portion of a letter I recently wrote for Clean the World’s newsletter, giving you more details on our organization:

3.5 million children under the age of 5 will die this year to two deadly diseases- acute respiratory infection (pneumonia) and diarrheal disease. This means 9000 times today, across the world, a mother will bury her child that died yesterday or the day before. And tomorrow, another 9,000 funerals will take place. Over the next hour, 375 boys or girls will lose their baby brother or baby sister forever.

Even more tragic than these staggering facts is that these deaths could be prevented by up to 65% through simple hand washing with bar soap.  Today, in the United States alone, we will throw away between 1 – 1.5 million bars of soap. That’s only in the U.S. How much soap do you think will be discarded worldwide today?

9,000 children’s lives lost, half can be prevented with bar soap, and we will throw away ~1.5 million bars of soap in the U.S. alone.

Ladies and gentlemen, I am not overstating or dramatizing this very clear notion and vision of Clean the World: We can Change History in our Lifetime!

We can prevent tons of needless landfill waste daily, protect our precious water systems, and even change cultures across the globe in an incredibly short period of time. It is not only possible, but dare I say it is our calling. For us, the employees and volunteers of Clean the World, we believe this to be true: We have been called to change history! We have been called to save these lives! We have been called to remove acute respiratory illness and diarrheal disease, the #1 and #4 killers worldwide respectively, off the Top 10 Killer list now and forever!

Clean the World Hospitality Partners have joined the movement. Volunteers, individuals and organizations are helping every day. And today, I ask you to join in our cause: Please be a part of Changing History in Our Lifetime!

So now, I’m asking you this. Was I changing history the moment I began to think about doing something else? Was I changing history when I called the front lobby to see if how soap was being thrown away after each visit? Was Paul changing history when he researched deadly diseases that could be prevented through proper hygiene? Absolutely! All of these little moments led us to our history changing venture and I can tell you this: similar instances and opportunities present themselves to you every day. Moments to ask a question or moments to find a solution. Moments to make a small difference that may change history for a single person or an entire planet. If you could change history for one individual, would you?

As we approach the holidays, you know there are many ways that you can help. You can volunteer time at a food bank or donate money to a charity…all important activities in this great time of need. Just encouraging a child, or simply speaking to someone who needs you to listen can help. Do you have an idea? Pursue it! Do you have a dream? Go after it! You just simply never know.

So I conclude by asking you to do something simple, yet so incredibly profound: change history in your lifetime!

Reblog this post [with Zemanta]
Post a comment

Action driving personal change–Clean the World co-founder Shawn Seipler

As life is action and passion, it is required of a man that he should share the passion and action of his time, at the peril of being not to have lived. Oliver Wendell Holmes, Jr.

Shawn Seipler has an inspirational story.

A couple of years ago, Shawn was looking for new business opportunities in the “red-hot” green business sector.   Little did he know that he would find himself on the CBS evening news (click here to watch), presenting his non-profit success story Clean the World just after incubating the idea.

Not only did Shawn experience quick success with a fantastic non-profit, but as he began to see change in people’s lives, he also developed a much deeper green conscious.

As I spoke with Shawn last week, he told me how starting Clean the World had changed his outlook on life.  Before Clean the World, Shawn had a great job as a VP at Channel Intelligence where (like many of us) he did not put much thought into the Green movement or his carbon footprint.  In a burst of entrepreneurial spirit born of long evenings in hotels, Shawn decided to leave the company to set-up Clean the World, a non-profit that recycles slightly used soap items from hotels and then distributes them to the needy in the US and other countries–like Haiti.

Shawn used action to ignite his passion for “green”.  Action so often drives passion…instead of sitting back and yearning to be greener, thinner, smarter, better, sometimes we should take Shawn’s example and just move when we have a good idea that makes economic sense and helps people.

Recycling partially used soap and then distributing it to the needy is a great idea.  We all go to hotels for business/pleasure and we use the packaged soap probably only a couple of times while in the room.  The unused bar normally gets thrown into the bin by the cleaning staff, eventually winding up in landfills.  When you consider that there are 4.6 million hotel rooms in the US, you can imagine just how much unused soap gets tossed each day.  And, when you consider the amount of people (3.5 million) that still die every year from simple diseases like diarrhea because they don’t have the cash to buy soap…you can see how Shawn’s effort is sorely needed.

Seeing lives directly impacted by his work has motivated Shawn and his team to push across the country and sign up every hotel possible to the program.  So, the next time you stay in a hotel, ask them if they are using Clean the World–put a little pressure on the staff.  And, stop by the website to drop a donation if you can.  Finally, check out Shawn’s blog for the latest Clean the World updates.

Reblog this post [with Zemanta]
Post a comment

The Future of the Social Web…Power shifting to communities

The OpenID logoImage via Wikipedia

It has been a while since I’ve discussed social media specifically on this blog, but I recently saw a very interesting Forrester report on the future of social computing…so I thought I would write a few words on the topic this evening as I am always a sucker for future reports on practically everything.

The basic problem with social computing today, according to Forrester, is that the social experience is disjointed. Consumers have separate identities in each social network they visit. In the very near future, however, portable IDs (like OpenID and Facebook Connect) will soon empower consumers to bring their identities with them everywhere they go on the web. In addition, consumers surfing the Web will no longer have a lonely experience. New browsers and identity technologies will let consumers see what sites their friends have visited - and what they thought of the information there. Because they trust their friends more than they trust companies, consumers will lean on their network to make decisions about what they’re reading, considering, and buying.

In the report, Forrester describes how the online social experience has evolved through 5 eras: i) the era of social relationships ii) the era of social functionality iii) the era of social colonization iv) the era of social context and v) the era of social commerce…the last era of social commerce will eventually emerge around 2011 and start maturing by 2013.

I certainly agree that the current social landscape is very disjointed.  Consolidation across the social landscape would certainly simplify my life. Personally, I struggle to keep up with my social networks across Facebook, XING, LinkedIn, Twitter, Ning, etc. etc. Having a portable ID could be very useful…but, will it be a panacea? And, will I actually want my community to virtually travel with me as I surf the internet? I am fully on board with the first 4 eras, but I struggle a bit with the last one.  Just how much people are going to want to involve their communities in their purchasing decisions?  Having said that, I do see shifts happening in this area and I will keep my mind open as this develops.

Below are a few recommendations from Forrester on how to deal with changes coming in the future (in the interest of time, I’ve only listed a couple of these–here is the report if you want to get more).  Here is a blog post with more details on Jeremiah Owyang’s blog

Focus on advocates and prepare for communities

  • Focus on your most vocal advocates. New forms of advocacy will emerge as social applications systems enable rating friends’ reputations for reliability.
  • Prepare internal culture for seismic shifts - Senior marketers should start by participating in the Social Web themselves and lean on staff marketers who understand the Social Web and encourage them to educate others.

What it all means: As power shifts to communities, marketing will transform itself

  • Advertisers will buy based on social capital
  • Communities will influence media content more & more.
  • Brands with community appeal will assert power over brands without it. This one is very interesting…I’ll consider writing more on this later.

Kudos to the Forrester team for the report. This space is extremely fast moving and impossibly hard to predict (2 years ago, who thought Twitter would emerge like it has)? There is a lot more meat in the report, but it is late for me…so I’ll wrap up.

Reblog this post [with Zemanta]
Post a comment

What kind of America would you like to see?

Many of you out there may have already read Hot, Flat & Crowded by Thomas Friedman, but, I am just now getting through it.  As I got ready to board the plane on my way back home before XMAS, I saw another article by Mr. Friedman called:  Time to Reboot America.  This article argued that the US needs an infrastructure overhaul and a Green building revolution.  Friedman tells a story in Time to Reboot America (he tells a similar story in Hot, Flat & Crowded) about landing at Kennedy Airport from Hong Kong and thinking that he was moving from a Jetsons world to a Flintstones world.  I’ve heard similar stories from friends & colleagues as they enter the US for the first time…expecting to see “high-tech” America, but instead being vastly underwhelmed by overcrowded, dysfunctional airports/train stations and crumbling roads.

Back to Hot, Flat & Crowded for a moment…Thomas Friedman ends the introduction to his latest book with a pretty basic question:  What kind of America would you like to see?  I thought I would just highlight a few of Mr. Friedman’s points for inspiration & food for thought as we prepare to watch the historic inauguration of Pres. Obama in a couple of days.

What kind of America would you like to see?

An America that is addicted to oil & fueling the worst autocracies in the world?  Or a Green America that is building scalable alternatives to oil thus freeing ourselves from the grip of countries whose values we oppose?

An America with more urban sprawl devouring more open lands or a Green America where cities start to grow up rather than out, where mass transit becomes the norm rather than mass traffic jams?

An America that is spotlighted as the last holdout at international environmental conferences, earning the world’s contempt, or a Green America that leads the way in preserving our environment and the species that inhabit it, earning the world’s respect?

An America where there is no big national goal, or a Green America that finds a way to grow sustainably without destroying its natural habitats.

Post a comment

Dwight Schrute is an office guy, but he’s also…

..frugal & green.

Dwight K. Schrute…the alpha-male, science fiction loving beet farmer/sales manager extraordinaire (and, don’t forget, the assistant “to the” regional manager) on the hit TV series the Office is not your ordinary, touchy-Greeny type of guy.  However, Dwight is keenly interested in beet farming and working the land.  As his blog post “Beets and me” on Schrute-Space indicates, he even enjoys getting up every morning (along with his cousin Mose) to physically taste the dirt on his farm.  As Dwight notes:  “Each day at dawn, Mose and I go to various points of the farm and taste the dirt.  Literally.  You can tell the PH and what I call the ‘loam factor’ with different parts of the tongue.  Come to Schrute farm at dawn and you will see the silhouettes of two lanky German farmers swirling dirt in their mouths as if it was a fine wine.”

Here are a couple of ways we can learn from Dwight’s Frugality & Green thinking.  The quotes & ideas below are from a blog post on Cheap, healthy, Good.

DWIGHT: “My grandfather left me a 60-acre working beet farm. I run it with my cousin Mose. We sell beets to the local stores and restaurants. It’s a nice little farm …
DWIGHT MEANS: Buy local.
Food that’s shipped from nearby tastes better, is better for you, and is easier on the environment.

DWIGHT SAYS: “Yes, I have decided to shun Andy Bernard for the next three years, which I’m looking forward to. It’s an Amish technique; it’s like slapping someone with silence. I was shunned from the age of 4 until my 6th birthday, for not saving the excess oil from a can of tuna.”
DWIGHT MEANS: Save leftovers, or suffer the terrible consequences.

Not only is Dwight Green & Frugal, but he is also into change and the future.  He is optimistic & full of self-confidence (& sometimes over-confidence).  Here are some of my favorite quotes from Dwight on facing fear and the future (also from the Cheap, healthy, good post).

DWIGHT SAYS: “I do not fear the unknown. I will meet my new challenges head-on, and I will succeed, and I will laugh in the faces of those who doubt me.”
DWIGHT MEANS: You don’t know unless you try.

DWIGHT SAYS: [to Toby's daughter] “Hello, tiny one. YOU ARE THE FUTURE!”
DWIGHT MEANS: Teach your children well.

Photo Credit goes to libraryman


Post a comment

A manifesto for 2009…

In a world facing extraordinary global challenges (climate change, credit crunch, etc.), many consumers are beginning to realize that they may need to adjust their lifestyles. John Grant in The Green Marketing Manifesto writes that for each individual person, there must be a reduction in the harmful use of resources by 66% (in the UK) and up to 85% in the US if we are going to conquer global climate change.

This is going to be a radical adjustment in the way we live… materialism in the West simply must be readjusted.

We all know that the all-stuff, everyday-stuff, gotta have every bit of stuff lifestyle doesn’t really make us all that happy anyway. “Materialism is toxic for happiness,” says University of Illinois psychologist Ed Diener.

In previous decades, marketers in leadership positions pushed for products that incrementally made our lifestyles a little more convenient. By making things more convenient (new & improved, shinier, faster) marketers believed that they were making everyone better off…and they were–for the most part. But, as much of the Western world has reached the point of “post-convenience,” could it be that consumers (and the planet) would be better off if companies worked harder at making products that help reduce carbon and simultaneously streamline lifestyles (in a trendy & cool way, of course)? What an amazing creative opportunity that lies ahead…as marketers, we have the chance to help innovate and create new products and services that help people reduce their carbon footprints & adjust their lifestyles to the new economic reality. We can then leverage our persuasive ad budgets to promote these new products in a way that fosters positive lifestyle change.

Not all marketers are on board with a “greener & more socially responsible” vision of the world…but the pressing issues of our time demand that marketing leaders stand up and push for change within their professional persuasion circles and within their organizations. We need a grassroots awakening. Armed with a global distribution platform (the internet) & one to many communication channels (blogs, podcasts, wikis, etc.) responsibly minded marketing change agents have the opportunity to drive the marketing community toward more active engagement. What stops responsibly minded marketers from driving the agenda of green product innovation and “lifestyle change” communication?

Recent surveys have shown that marketers continue to fall somewhere between politicians and car salesmen in terms of professional respect and trust. We should (and can) do much better. The marketing profession needs a new “raison d’être”. The choice to become more responsible is out in front of all of us…what will we do with all of our influence? Why not push your organization to give the world more meaningful products and communication in 2009?

Check out these meaningful marketing thought blogs:
Marketing with Meaning
Cause Marketing

I would love to hear what you guys are thinking, please send over a comment if you have a moment…

1 Comment

Mojo rediscovery ideas for weekend…

Everyone experiences low mojo now and then. Even Austin Powers lost his mojo once in the Spy who Shagged Me. The good news is…he got it back!

So maybe it was the turkey, maybe it was the weather…in any case, here are a few short articles for those running a little low in mojo dept. this weekend.

Even if you can’t buy it, happiness is big business:
This is article is about the state of the commercial mojo industry and it profiles some current “mojo consultants” fighting for market share. Oh, the lengths people will go to in order to find their mojo…sadly, many (or most) of the gurus in the article frankly seem to offer only “quick fix” solutions. Indeed, the happy business is good business during these tough economic times and “happiness entrepreneurs” seem to pop up on every corner.

One interesting happyrepreneur named Aymee Coget apparently offers a “Happiness Makeovers,” which are three-month routes to “sustainable eudaemonia.” According to the article, Ms. Coget said, “I guarantee happiness in three months.” I like what the Senior VP of a broke mortgage company said “What truly makes people happy is a higher calling.” Indeed, I believe there is no better way to get your mojo back than to aim higher.

The marketer’s attitude: This one is for all you marketers out there…a couple of weeks back, Seth Godin offered a great article on the traits he would like to see in a marketing hire. This short article is a great call to action for new hires (an old hands) alike…its an excellent reminder on what marketers should be all about–innovation and out of the box thinking.

Visit Denmark: In his article 6 Reasons to Visit Denmark, Tim Ferriss lets us in on some of the Danish secrets to happiness. I know some Danes and they certainly smile a lot…but honestly, I had no idea that Denmark would qualify as the happiest country in the world (they apparently overtook Bhutan to gain this honor). In any case, maybe we can learn a few things from our blond neighbors to the north. And, I was indeed pleased to see that Switzerland made it to #2…mountain people can be happy people too!

1 Comment

How to avoid post Obamaphoria stress syndrome: engage the RIGHT

Photo by: gruntzooki

I don’t know how you feel, but after the Obama election, it seems like there is a sort of gaping void that the press is trying to fill.  After this hard fought campaign, it feels as if the press is trying to look for anything to report (the Obama family’s dog choice, etc.)

So, my big idea in this blog post tonight is that we need to engage the right…now to create the change we need.  I am not talking necessarily about engaging the Republican Party.  Instead, I am talking about our right brains.

The right side of our brain is the part of the brain that thinks holistically & intuitively.  It is that part of the brain that is also more random and subjective.  Sadly, most of us were mostly taught to use our left brains in school, causing us to develop our logical, sequential and rational brain at the expense of our creative & holistic right brain.

Now is the time for right brain creativity and holistic thinking.

Like many of you out there, I have the chance to work with creative agencies, fashion brands and other groups of business partners daily. When working with the excited creatives and energetic fashion teams in the creation process, there is often a collaborative buzz and euphoria as good (or even great) ideas emerge.  I really love how creative people use the right part of their brains to imagine solutions and challenge current norms.

So instead of staying back and waiting for change to somehow come to us, lets take this opportunity to create the change we want now by engaging our right brains.  What stops us from creating our own grassroots efforts in our own backyards?

I really like what Douglas Rushkoff said in a recent post after the election: Everyone I know in my own circles is obsessed with creating the next big Internet phenomenon or organization to marshall all this energy and help people do their own bottom-up activities…But if everyone wants to do the “meta” job of creating a brand or utility through which activism happens, then there will be no one left to do the actual organizing.

No, the opportunity is not to create the next great website for modeling bottom-up community activity, but to go and actually do the stuff. It is to participate the public school, work towards alternative energy possibilities, design and install bicycle lanes, argue at work for equal pay for women, assist local agriculture projects, develop complementary currencies and non-profit credit unions.

What do you guys think out there?

Post a comment