Category Archive: Marketing

This chart shows how savvy brands are pulling away on social networks

Data Courtesy of eBench

Astute observers of social media understand that social networks are governed by network effects.

While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.).

Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks. 

Indeed, size explains a large amount of growth–up [...]

Grabbing those mobile ad dollars

Mobile ad revenues are exploding…

eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. [...]

Why getting spoofed just might be the best thing that can happen to a quality YouTube video

As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.      

Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige [...]

Facebook: Losing youngsters to mobile upstarts?

Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service.

With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd.

For the first time Piper Jaffray’s initially launched its semi-annual report on the [...]

What’s Missing in Your Twitter Content Marketing Approach?

Twitter is about to IPO and everyone is talking about the potential of this giant social network, so I thought I would add some quick thoughts on content marketing strategy via Twitter.  This post is not comprehensive, but hopefully provides a bit of food for thought as Twitter is on the hot seat.

First, a bit about the platform.  Twitter has become one of the world’s biggest niche “interest graphs” and an incredibly [...]

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