Last year about this time (Dec 2013) Facebook signaled how things were going to change for branded organic reach over the course of the year. It’s been interesting to watch this play out over 2014. Facebook kicked things off with this quote at the end of 2013.
“Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the [...]
Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner. You could sit with a stack of magazines–and an overpriced coffee—and waste away the day.
Nowadays, people are spending less time at the magazine racks and more time with their mobile devices.
Quietly, Pinterest has become the (virtual) place people discover content around their interests. [...]
Data Courtesy of eBench
Astute observers of social media understand that social networks are governed by network effects.
While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.).
Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.
Indeed, size explains a large amount of growth–up [...]
Mobile ad revenues are exploding…
eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers. You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014. And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. [...]
As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive. Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.
Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens. In its Prestige [...]