Tedoo

We’ve all been there.  Having just written (what we think) is a great update on one of the big social networks, we hear “crickets.” No one says anything.  We might have felt that our status update was witty, but apparently no one else did.

The shockingly addictive spell that Facebook has had over people during its relatively short existence has, in part, been driven by the “Like” button [...]

Most people who stumble on this blog probably remember the TV show Cheers.  It was a pretty good show where the manager, Woody, sort of knew his patrons and developed human relationships with his loyal visitors.  There have been different shows pop up in the wake of Cheers, inspired by the communal business feel and relationships between patrons and the business.  I’m watching a show right now in Germany (ahem, [...]

“A social network is an organized set of people consisting of two types of elements:  human beings and the connections between them”–from the book Connected

Admittedly, I have not been using Facebook much lately.  I’ve been hanging out on different social networks & have been pretty busy in general. So, my lack of Facebook engagement has probably led to a low EdgeRank for me on the [...]

It is usually not a compliment if someone tells you “Stop trying to be all things to all people!”

Nope, we’re not supposed to conform to the whims of the average man on the street.  We’re supposed to be rugged individualists pursuing our own dreams.

Experienced marketers will tell you that being “all things to all people” doesn’t work that well over time in the marketplace either.  The same nugget of [...]

The debate around using in-house advertising services instead of outside agencies has gone on for years.  While there are pros/cons on both sides, most big companies today outsource most of their ad work to agencies.

Chipotle re-opened the debate recently by ditching their ad agency in favor of an in-house team.  In parallel, Chipotle created an ad campaign that poked fun at traditional ad agencies.  Below is [...]