We live in truly amazing times. Back in the internet stone age (the year 2000) there were only 350 Million online globally, and the content was largely English language focused. Today, 2.6 Billion people are online and the dominant country is China.
As access to the internet has exploded over the past few years, some digital powerhouses have done a great job of taking their businesses global. Facebook, for example, had [...]
Hey everybody, hope 2013 has gotten off to a great start.
I started the year feeling quite positive about some of the developments in the content marketing space. Venerable news sites like the Atlantic started using interesting sponsored content feeds (like this one from Porsche) on their site–which sure beats banner advertising in my opinion.
Just yesterday however, the Atlantic started an online firestorm when they published (very) favorable sponsored content from [...]
Just over a year ago, Deloitte launched a report on the state of mobile branded apps. The result was pretty disheartening. Most branded apps were considered flops, as the report outlined that 80% of branded apps had been downloaded less than 1,000 times.
In fairness to the brands–many of them have just been experimenting with APps (testing & learning) during the initial App creation boom. Mobile spending is still only a [...]
Banners & search ads can remain unclicked, emails can go unopened, telephone sales people can get hung up on, but people can’t resist the urge to whip out their smartphone for a quick check of the latest text message. And I’m no different. If I get a text message, my attention immediately pivots to my iPhone.
Just a couple of months ago, the Guardian reported that texting [...]
Bill Clinton made a cameo appearance at the annual Cannes festival recently, and his message to marketers was “do something to create positive change.”
We try to get on that wave-link here at mCause, highlighting (where possible) campaigns and companies driving positive change as they build innovative businesses.
One area that has been a little neglected on the blog, however, is B2B. This post aims to fix that…
AmEx’s Small Business Saturday [...]