Category Archive: Marketing

Grabbing those mobile ad dollars

Mobile ad revenues are exploding…

eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. [...]

Why getting spoofed just might be the best thing that can happen to a quality YouTube video

As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.      

Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige [...]

Facebook: Losing youngsters to mobile upstarts?

Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service.

With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd.

For the first time Piper Jaffray’s initially launched its semi-annual report on the [...]

What’s Missing in Your Twitter Content Marketing Approach?

Twitter is about to IPO and everyone is talking about the potential of this giant social network, so I thought I would add some quick thoughts on content marketing strategy via Twitter.  This post is not comprehensive, but hopefully provides a bit of food for thought as Twitter is on the hot seat.

First, a bit about the platform.  Twitter has become one of the world’s biggest niche “interest graphs” and an incredibly [...]

Get eBench before your competition does

Anyone trying to pull together digital marketing insights knows that it is a royal pain in the backside to simply track and stay on top of how an industry is trending, given the explosion of digital marketing channels.

Sure, there are loads of social media monitoring tools on the market, but nothing really helps you go from strategic insight–e.g. share of voice, market share –down to granular insight like what YouTube [...]

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