Category Archive: Mobile

Messaging platforms have all the eyeballs – but when will they see the marketing $$$?

Near the end of 2015 – monthly active users for the “big 4” messaging apps surpassed the “big 4” social networking apps. This rapid move in consumer attention has been staggering and should have sparked a shift in marketing spend in 2016 – as brands pushed more $$$ into these messaging platforms.  However, this move hasn’t happened yet – partially driven by the fact that brand marketers have not been provided with easy [...]

The insane rise of User Generated Content

User Generated Content has been on the rise for years – but over the past couple of years it has accelerated with incredible speed.  In 1999, when Kodak was at its peak, consumers were taking about 80 Billion photos yearly. 

No one really knows how many photos are taken yearly, but Benedict Evans did some “back of the envelope” work to give us a sense for the [...]

21st century magazine content discovery

Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day.

Nowadays, people are spending less time at the magazine racks and more time with their mobile devices.

Quietly, Pinterest has become the (virtual) place people discover content around their interests. [...]

Grabbing those mobile ad dollars

Mobile ad revenues are exploding…

eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. [...]

Facebook: Losing youngsters to mobile upstarts?

Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service.

With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd.

For the first time Piper Jaffray’s initially launched its semi-annual report on the [...]

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