Category Archive: Mobile

This chart highlights the incredibly complex world of digital marketing right now

This chart highlights the incredibly complex world of digital marketing right now.

If you work in digital marketing, you know that things are pretty insane when it comes to making a technology decision.  Just walk the floor of any major digital marketing tech show and try to wrap your head around the entire landscape.  Good luck…

Yep, the scope of digital marketing is pretty amazing at [...]

Is something in your background bothering you?

When I bought my first iPhone a few years ago, I was drawn in by the allure of Apple and the world of Apps. At the time, I didn’t realize how many sensors were inside my phone.

The coolest thing for me as a consumer was the accelerometer–the sensor that enabled the iPhone to figure out if it should be in landscape or portrait mode and adjust itself accordingly.

Later, of course, [...]

Tablets are eating the world

On a snowy December day like today, I enjoy firing up my iPad as I watch some Thursday night football (tape-delayed because I’m in Europe).  🙂

Tablet adoption rates have been pretty incredible over the past three years–much faster than most analysts expected.  The iPad, for example, has ramped up much faster in its first 10 quarters after launch than the iPhone/iPod as KPCB below lays out.  Head over to their [...]

Branded apps are dead. Or are they?

Just over a year ago, Deloitte launched a report on the state of mobile branded apps. The result was pretty disheartening. Most branded apps were considered flops, as the report outlined that 80% of branded apps had been downloaded less than 1,000 times.

In fairness to the brands–many of them have just been experimenting with APps (testing & learning) during the initial App creation boom. Mobile spending is still only a [...]

Text me baby 1 more time

Banners & search ads can remain unclicked, emails can go unopened, telephone sales people can get hung up on, but people can’t resist the urge to whip out their smartphone for a quick check of the latest text message.  And I’m no different.  If I get a text message, my attention immediately pivots to my iPhone.

Just a couple of months ago, the Guardian reported that texting [...]

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