Category Archive: Movements

Turning micro-influencers into brand ambassadors

Just this past week, Markerly released a study detailing the rise of the micro-influencer.

Markerly found that as an influencer on Instagram grows his/her audience–engagement typically drops.  In many cases, micro-influencers provide higher engagement levels and conversion potential for brands – especially within niche audiences – according to the study.  Hence, pulling together a plan on how best to identify and work with micro-influencers makes sense for brands looking to go beyond a [...]

The insane rise of User Generated Content

User Generated Content has been on the rise for years – but over the past couple of years it has accelerated with incredible speed.  In 1999, when Kodak was at its peak, consumers were taking about 80 Billion photos yearly. 

No one really knows how many photos are taken yearly, but Benedict Evans did some “back of the envelope” work to give us a sense for the [...]

It is hard to Love your enemies

In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s.

So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. [...]

Dear U.S. digital leaders. Are you thinking Global First?

One of the most compelling promises of the internet was that for first time in human history, businesses could connect and transact with people anywhere in the world.  Roughly 20 years into the digital revolution however, less than 50% of the global population enjoys access to the internet.

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The people vs. high mobile roaming charges. The people win.

Last week, I had some family from the U.S. visiting me here in Europe.  The weather was amazing, and we took loads of pictures. We wanted to instantly share these moments with others back in the US, however, in order to avoid “data shock” (e.g. a 1,000 Eur/$ charge) we only used our phones upon returning to the hotel room (where we had WiFi access).

Affordable mobile data access is not [...]

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