Category Archive: Movements

Non-violent revolution 2.0: Purpose, discipline & marketing

11 years ago, I almost fell off of the couch in surprise as I watched Serbians peacefully overthrow Slobodan Milosevic behind a branded student movement called Otpor! (resistance!)

No one really expected a rag tag group of media savvy students wearing branded Otpor! t-shirts to galvanize people & rapidly spread a freedom movement across Serbian society.   Surely this outsider group conducting hilarious anti Milosevic “guerilla-esque marketing stunts” in the street would never [...]

Waking up in a nomadic sub-culture

In today’s working world, you just might wake up one day and find yourself in a digitally nomadic sub-culture, mingling with entrepreneurs who work out of high tech back packs instead of high rise offices.

The term digital nomad has been around for quite a while.  Forward thinking authors have prophesied about the totally mobile worker for at least 20+ years.  With mobile technology rapidly advancing & companies becoming more [...]

Pearl Jam, Seattle Movements & Lack of Purpose

Our ideas held no water, but we used them like a dam —Issac Brock of Seattle’s Modest Mouse in Missed the Boat

Though I don’t have the last couple of albums, throughout the early & late 90s, I was a big Pearl Jam fan and fully on board with the Seattle Grunge anti-groove. In fact I pretty much bought every album the prolific band put out.  Like almost [...]

Product transparency taken to a new level: fatburgr, Project Label & Good Guide

I don’t go to McDonalds that often, but when I do go, I have a weakness for a few core menu items…Chicken McNuggets, Big Macs & Fries.  Until now, I’ve never taken the time to look at the levels of fat, calories, etc. at McD’s.  Today, however, I came across fatburgr.com, a new site enabling me to access all the product “McDetails.”

When comparing the fat levels of McNuggets to Chargrilled [...]

Prosumers, DIY and the future of people power

There’s no such thing as a free lunch –Milton Friedman

Back in the 80s, Alvin & Heidi Toffler came up with the term “prosumer” for people who create goods, services or experiences for their own use or satisfaction rather than for sale or exchange. Businesses that embraced the “prosumer” trend have prospered nicely since the Toffler’s first coined the phrase back in the early 80s:

Amazon.com (leveraging consumer reviews) Home Depot [...]
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