Its All Good…or is it? Water wars in the 21st Century?
Dr. Greg Allgood probably has the best last name in the entire “Goodsphere”. He’s the head of P&G’s Children’s Safe Drinking Water Program and he regularly writes about his travels to remote villages where people use PUR water packets to purify their base water supply. I don’t often get choked up when reading a [...]
When a marketing guru like Seth Godin makes a claim about the future of a company, people listen…
Recently Godin, author of Tribes, All Marketers are Liars and Seth’s blog, called out P&G as a company that will not survive the digital revolution.
On a digital marketing roundtable discussion on Six Pixels of Separation, Seth said that P&G, a thriving 170+ year old company that has successfully managed to double its business [...]
Marc Pritchard, P&G’s new Global Marketing Officer, held a forum this week in Geneva, and I had a chance to briefly talk with him after the session.
As Marc had already addressed a wide range of issues that I discuss regularly on this blog (marketing purpose, digital marketing, sustainability, etc.) during the session, I decided to ask him how he planned to interact with the global marketing community as he steps [...]