Category Archive: Purpose

A “Product Guy” and Inspirational Marketer…

Though he had his fair share of flops in his early days (Apple III, NeXT, Lisa) and some well documented personal flaws, probably the greatest “product design CEO” of our era was Steve Jobs.

I realize that I am writing about Jobs a little later than most, but I finally finished the massive 500 page W. Isaccson biography over XMAS & I wanted to jot a few thoughts down about the [...]

Don’t follow your passion…

“For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side effect of one’s personal dedication to a cause greater than oneself or as the by-product of one’s surrender to a person other than oneself” –Viktor Frankl, Author of Man’s Search for Meaning

How many times have you been given the simple advice to just “follow your passion” and [...]

“Purpose driven” should not be faddish in the Age of Singularity

Apparently the topic of “purpose driven marketing” was in vogue at the latest Association of National Advertisers convention in late Oct.  You can read all about it in this Ad Age article.

It is great to see the advertising community getting on board with purpose.  I hope they don’t treat the idea of standing for something beyond $$ as a fad.

The greatest brands all stand for something above and beyond profit

The [...]

Zeitgeist and Will.i.am’s new purpose (I.am home fund)

Today, via the internet, we have access to an incredible array of free tools that help us gauge the zeitgeist.   The Pew institute, TED, and Google Zeitgeist all have sites allowing you to soak up loads of content on where things are headed in popular/business culture.

I just enjoyed a couple of talks from the most recent Google Zeitgeist sessions.  If you are into business & the future, you should [...]

When the image builders ruin your image?

Back in the late 80s/early 90s, I was a Andre Agassi fan.  I remember thinking how cool Andre’s life must be…jetting around the world, winning the big tournaments, making the big bucks.  Like many others, I liked Andre because he was a tennis rebel in an often lame world of white shirt tennis guys.  Agassi seemed to be a sort of Gen X rebel with an attitude.

Canon picked up on [...]

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