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Category Archives: Randomness

One pretty good reason to hope gas prices stay high…

I have been in Europe for about 10 years now & when I first arrived, I was startled by the very high price of gas.  What I quickly realized was that, for the most part, good public transport is widely available and cities are pretty compact…so people often offset the higher prices by walking more and driving less.

Over the years, when I would return to the US for visits, it felt like people were driving more and walking even less.   When I would return, it seemed like everything had morphed into “drive through”.  Sure, we had always had drive through fast food joints, but drive through cleaners??  It felt as if you could seriously do anything and everything via some type of drive though service.  At the same time, obesity seemed to become a bigger issue in the US.

So, it was interesting to read an article in Wired magazine about a guy named Charles Courtemanche, an assistant economics professor at the University of North Carolina in Greensboro.  Charles asserts that rising fuel prices are the ultimate crash diet for a nation that grew fat on cheap gas.

Below is an excerpt from Wired (article from Chuck Squatriglia)

Courtemanche compared 20 year’s worth of government health surveys to fuel prices. The percentage of American adults considered obese doubled to nearly one-third between 1979 and 2004, and Courtemache says 8 percent of the increase can be attributed to low fuel prices. “Cheaper gas during that period made us fat,” he told Wired.com. “Presumably, the opposite would be true.

Courtemanche says a $1 increase in the price of gasoline could cut the obesity rate by 10 percent, saving 16,000 lives and $17 billion in health care costs each year. He makes the case in “A Silver Lining? The Connection Between Gasoline Prices and Obesity,” his doctoral dissertation in health economics. The paper, currently being peer-reviewed, can be summed up in the simple idea that people walk more, bike more and dine out less when gas prices rise.

Evidence suggests he’s on to something.

His number-crunching suggests a permanent $1 increase in gasoline prices could cut the obesity rate by 10 percent within seven years. The number of Americans who are overweight, but not obese, could fall by 7 percent in that time, he says, as people shun cars in favor of walking, biking or taking mass transit. Granted, you don’t burn many calories sitting on the bus, but you burn quite a few walking to and from the bus stop, he says. People also tend to eat out less frequently, opting instead to cook their own meals. “These results suggest that the recent spike in gas prices may have the ’silver lining’ of reducing obesity in the coming years,” he writes in the paper.

Photo from Flickr by Jen-the-librarian

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(Recent) all-time best selling books + reading list for summer

Summer seems to have just started in Geneva (it has been so rainy!) so I am trying to get caught up on some books I probably should have already finished by now.  On the marketing & bus. side, I just completed Meatball Sundae by Seth Godin (I know…probably a bit later than some of you) and am just now getting into Groundswell by Charlene Li & Josh Bernoff. I will also check out Purpose, the Starting Point of Great Companies. On the cause side I am (finally) going to check out Capitalism at the Crossroads: Aligning Business, Earth, and Humanity by Stuart Hart and The Power of Unreasonable People by John Elkington.  On the inspiration side, I will pick up The Way of the Peaceful Warrior on a tip from Mitch Joel in a very good post he recently wrote called The Way of the Keyboard Warrior.

As I was fishing through the (virtual) book stacks, I was wondering…which (recent) books have made the all-time best sellers list?  Wikipedia is great for questions like this.  I sorted through the list to find the top 3 selling books since 2000 (in English).  I probably could have guessed #1 & #2…but #3 did surprise me.

1. The Da Vinci Code by Dan Brown 2003:  57 million copies

2. Harry Potter and the Deathly Hallows by J.K. Rowling (2007)  44 million copies

3. The Purpose Driven Life by Rick Warren (2002):   30 million copies

I saw the Da Vinci Code movie, but did not read the book.  I did not read any of the books in the Harry Potter series…I did see a couple of the movies, however.

About a year ago, I had a listen through the Purpose Driven Life audiobook.  Indeed, Rick Warren’s message of hope and spiritual purpose seems to have motivated millions of people worldwide. Eckhardt Tolle’s latest book, A New Earth: Awakening to Your Life’s Purpose is another recent purpose related best seller that continues to linger around the top 10 list after receiving strong Oprah endorsement.

So, my reading list is pretty full for the next couple of months.

What are you guys reading?

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Personal Branding Tips from a P&G VP (and others)

As I wrote a couple of days ago here, I had the opportunity to see Markus Strobel (P&G Prestige Products VP) speak on the topic of performance and what it takes to make it in a huge company like P&G.  Markus is a great example of a guy with a distinctive internal P&G personal brand…he was kind (and open) enough to step forward and provide a few ”golden nuggets” of advice on personal branding.   Important Note:  The tips below assume that we already have the basics of our job down and we are performing at a high level (e.g. over-delivering vs. expectations)…obviously, our personal branding efforts will not be as successful if we are not “delivering the goods” day in and day out.    

1.  You ARE a Brand!  The first step in building Brand YOU is to fully realize that YES, people are brands…Madonna is a brand, that guy on YouTube who does all those crazy dances is a brand, etc.  Personal branding is not a new idea, but far too many people still don’t take it seriously enough.  

2.  Define Your Equity  Every brand has a brand equity that needs to be defined and managed.  Do you want to appeal to the broad masses or do you want to be more polarizing and distinctive?  What is it that you want to stand for in the hearts & minds of those you come into contact with daily? 

3.  Put passion at the core of your brand: If you want to build an enduring personal brand, you need to get that “passion-meter” up to a high level.  Ryan’s Notes:  check out this article called Passion Is Rocket Fuel for Your Personal Brand for a few more insights on the topic.  Here is another article from Chris Brogan on Passion. 

4.  Your Concept? Your Big Idea?  So, once you have defined yourself, you need to figure out your personal brand concept…what exactly is your big idea? Knowing yourself is key to helping you define your personal Big Idea.

5.  Experiment While you Still Can!  Once you have formed a picture of how you want others to see you…take some risks.  Go ahead and push the envelope while you still can.  Once you hid mid-career it starts to get harder to reverse course.  

6.  Drive awareness (mostly WOM).  Advertise if Needed:  People will (and do) talk about you.  It is human nature.  You should be worried if they don’t talk about you.  Seriously, you need to think about what you stand for (your values, your personal appearance, etc.) and drive that message home across everything you do.  Ryan’s notes:  This online world is changing this area dramatically.  Web 2.0 allows Personal brands to flourish globally (almost instantly).  Indeed, in our day and age, branding yourself globally is quick and easy. There are really no barriers to entry here.  Young people today who sign up for social networks discover this very quickly…BUT, we all need to be aware of the image we portray on-line, particularly since Google’s memory of our on-line actions can reside in databases for a long time (and that is scary)!  As young people start social networking at a very early age, they need to be aware that their thoughts and actions online are being captured by Google’s “all seeing eye”.  Moving forward, it will definitely be crucial that we manage our online presence within facebook, LinkedIn, myspace, Twitter, blogs or websites, or whatever comes next.   

Here is a related article Facebook is the Hub for Your Personal Brand

 

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P&G’s Jim Stengel moving on…

This is just a short post to pass on the news that Jim Stengel (P&G’s Global Marketing Officer) will be retiring from P&G.  This is news just hot off the press…click here for the brief update from CBS Marketwatch.  I have posted the text below…

“Jim Stengel has reinvigorated P&G’s marketing function and strengthened P&G’s capability as one of the world’s leading brand builders,” said A.G. Lafley, P&G’s chairman of the board and chief executive officer. “Jim has helped change the way P&G markets our brands by challenging traditional marketing models and setting new standards for P&G marketing rooted in deep consumer understanding.”

As P&G’s top marketing chief, Jim lasted a long time (7 years).  As I noted in a previous post, it is rare to see Chief Marketing Officers make it much past 2 years…so from a longevity perspective, he was very successful!

From what I could see (at my level) Jim was a strong leader and an outspoken proponent of marketing change within P&G…I am sure he will sorely be missed by the org.  Hopefully one day Jim will tell us more about what it was like “at the top”…indeed, it would be great to see Jim get some of his thoughts (post P&G) into the blogosphere.

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Are you happy?

“Happiness is when what you think, what you say and what you do are in harmony.” -Mahatma Gandhi

Are you happy?  This is definitely a question for the ages.  When I Googled the word happiness I got some pretty interesting hits on the first page of results.  My current favorite is thehappyguy.com…and my favorite happy song is Goldfrapp’s Happiness (I also still like Shiny Happy People by REM).  Here is the Goldfrapp videoobject>

My 3 year old nephew came up & sat next to me when he heard the Goldfrapp song…he asked me to play it again :-).  Then he started tapping his foot & smiling.

Happiness & Science:

Scientists say they know how to measure happiness and they have been researching life satisfaction for years.  You can read about the science of happiness in this BBC article.  Science suggests happiness leads to long life, health and good performance, so raising happiness levels across the board is definitely a good idea for world leaders.  Making people laugh & feel happy should interest marketers (and companies) as well.

BUT “Richer” Does Not Equal “Happier”:

Although there has been a huge rise in wealth over the last 50 years, happiness levels have not increased. “Standard of living has increased dramatically and happiness has increased not at all, and in some cases has diminished slightly,” notes Daniel Kahneman of the University of Princeton.

Sure, richer countries are happier, but clearly the “more wealth is better” mantra that Gen X’ers & Millennials grew up hearing from the culture does not lead to happier lives.

Stop Watching TV…Engage the Spirit Instead

An interesting article entitled Down the Tube: the Sad Stats On Happiness, Money and TV in the Wall Street Journal noted that “engaging leisure and spiritual activities, things like visiting friends, exercising, attending church, listening to music, fishing, reading a book, sitting in a cafe or going to a party” were all exercises that typically make people happy.  Strangely, Americans have had the chance to devote more time to “engaging leisure and spiritual activities.” But, time spent on these activities has actually declined over the past four decades.

Instead, there’s been a significant increase in time devoted to “neutral downtime,” which is mostly watching good ole’ TV. Women now spend 15% of their waking hours staring at the tube, while men devote 17%.

Watching TV may help folks “wind-down”, but TV does not engage people in meaningful activity.

A Smart Agency Brings it Together:

Here are 4 things to keep in mind about happiness.  I took this from Saatchi & Saatchi S, a new agency that I posted about previously here:

1) Be of service to something larger than yourself. Kevin Roberts in his post The Happiness Challenge quotes Daniel Dennett: “The secret of happiness is to find something bigger than yourself and then to devote your life to it.”

2) To experience “flow,” or full engagement, on a regular basis. I think people experience flow when they have a great set of personal goals and actionable deliverables to work against.  Once you set up a weekly, 90 day or year plan that revolves around what you want to achieve, then you can easily get into the flow and engage.

3) To show your gratitude to the people in your life. Being continuously thankful for what we have and thankful for the people in our lives is clearly very important.

4) To have at least three people who are emotionally close enough to share your life with. Efficiency is nice, but we all must be focused on people…

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Shine like the star you are…

What is it that you love?  Is it something good?  And are you spreading the word about it?

I struggled for a couple of years before starting a blog…I wasn’t sure if I could really dedicate the time and energy necessary to keep a blog going.  And, I didn’t want to start a blog unless it was something I felt I could put some time against longer-term.

But now that m-cause is out there for roughly 8 months, I thought should pause & provide a couple of things I have learned so far.

1. Leverage your blog to create a personal “in touch” program: I have always been interested in the latest marketing trends, however, as change continues at warp speed, it is becoming even more crucial to stay in touch with where marketing is going.  m-cause has disciplined me to stay in in touch with marketing & purpose trends.  Committing to a post, 3-4 times a week provides a “built-in” program to help me follow trends and innovation.

2. Shine your star: I was worried that my positive message around marketing would be met with skepticism.  This was not the case.  On the contrary, I have had several encouraging and uplifting comments from readers, friends and family.  The positive feedback has only encouraged me & changed my perception of the blogosphere.  In this context, I want to encourage everyone out there who has something they are passionate about to join the conversation and start a blog or podcast.  If you don’t want to do that right now, get out there and make your voice heard by leaving smart/purposeful comments on the blogs of other people.

3. Discovery of so many other stars: This is linked to #1…as you start going out there and creating your own content, you naturally begin reading what others are blogging about.  One link leads to another and then, at some point, you almost feel overwhelmed with the amount of great content and smart people out there.  Authors, thought leaders, politicians, etc…it almost seems like everyone is getting their message out.  The moment I think that I have my RSS reader full of things, then I stumble on another great blog.

So, in closing, where are you in this space?  I know many of you have so much to say and contribute…get it on out there.  If you need some encouragement, start listening to some podcasts on new marketing or social media.  If you are interested in marketing/purpose/causes etc. in particular, then have a quick read down my blogroll and check out some great voices out there.   They may motivate you to get going.

Just go shine like the star you are…other people want to hear your voice.

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Generation Y: Ego or purpose driven?

Generation Y (those born from 1982 to 1997) has received a lot of buzz recently.  Indeed, much has been made of Gen Y attitudes over the past few months (see this Post).  Gen Y “millennials” are apparently looking for:

  • Better work-life balance
  • “Flex” work hours
  • More time to travel
  • Purpose driven companies

Many I talk to in Gen Y are indeed pushing for their companies to find “a purpose”.  Millennials want to  work for companies that actually stand for something.

But wait!  One could be cynical with all this talk about purpose driven Millennials…last year a San Diego University Study bashed the Gen Y kids.  The study was entitled: Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled - and More Miserable Than Ever Before.” Here is a link to an interesting commentary on the article by Evan Maloney, which sparked some passionate comments!

Whatever you think about the Millennials, they aren’t wrong if they want to see more purpose at work.  I had the pleasure of stumbling upon a great internal P&G blog today written by Matt Carcieri.   He notes in a recent post that Brand  Purpose is not just a nice to have…it is actually a winning model.

Matt leaves reminds us of a couple of good resources on the topic of purpose:  Built to Last and Firms of Endearment.  Both books call out purpose as a serious value creator.

What do you think about Gen Y?

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The biggest sponsorship opportunity in the world? & Chinese bloggers

I was recently in Lausanne, Switzerland (home of the International Olympic Committee) and had the chance to stop by the Olympic museum. The museum was decked out in Chinese Red and sported an impressive Chinese exhibition as literally billions of people get ready to watch the 2008 Olympics in Beijing (largely via TV).

The Olympics is obviously a HUGE sponsorship opportunity for brands. The IOC also pulls in a good deal of cash from the event. In 2004, total IOC revenues topped $4.2 Billion with broadcast rights delivering 53% of total revenues (2.2 Billion). Sponsorship from mega brands like Coke, Samsung, etc. accounted for $1.5 Billion (34%). The rest of the revenue was driven by ticket sales/licensing agreements. Click here for more details.

Picture courtesy of the IOC website

The World Cup is also one of the biggest sponsorship opportunities (and only 1 sport), but it still significantly lags the Olympics in terms of sponsorship revenue…

The 2008 Olympic event will provide very interesting challenges for sponsoring brands. On one hand, brands have a tremendous opportunity to be a part of the first ever Olympic showcase in such an important growth economy. On the other hand, China’s human rights abuses may make it harder for brands to be seen as socially responsible. Sponsors would probably prefer that, in the minds of consumers, their brands are associated with the event itself (read Olympic movement) instead of being associated with the host country. Indeed, it will be interesting to see how/if sponsoring brands link themselves to China in their ads during the event.

I think the Olympic museum in Lausanne has done a great job of providing an experience that celebrates China and its progress…while at the same time being very open about the environmental challenges facing the country. In fact, much of the 1st floor exhibition in the museum was dedicated to what China is doing (or not doing) about the environment. I think this is the right way to approach the issue, but it is tricky and sensitive. For more good discussion on this issue, click here.

One other fun exhibition in the museum was a little web 2.0 corner featuring a Chinese blogger (who’s blog I unfortunately cannot find–censored?) In any case, here is a link to several English speaking blogs about China. China is clearly BIG into blogging…I will save the data on Chinese blogging for a later post.

Below is a fun picture of me trying to pole vault with Chinese bamboo (pardon the hat head) in the museum. I was a pole vaulter in University, so this was a familiar pose.

I will be out for a few days, but I will be back to the blogging upon my return!

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Asking hard questions on the weekend…

There are many things that we would throw away if we were not afraid that others might pick them up. –Oscar Wilde

Closets full of clothes and basements full of stuff…but we still buy more & lag when it comes to giving. Oscar Wilde’s quote made me laugh…and then think. So as a follow-up to my “sufficiency” article a couple of days ago, I am asking myself a couple of hard questions on giving this weekend.

One hard thing to reconcile as a marketer is balancing the need for growth with sustainability. Consumer spending makes our economy move and we definitely depend on it more than ever. But over-spending is an epidemic in the US (click here for the numbers). How can we give more when we are in over our heads in debt? One way to reign in all of the spending (read greed) would be to see a surge in lifestyle change combined with giving. On the giving side, according to Intelligent Giving the avg. person from the US gives roughly 2.0% of their income to charity. This is anemic, but when compared to Brits (1.0%) and the French (0.1%) Americans seem quite generous. There are encouraging signs of an upsurge in philanthropy and giving over the past few years as influential celebs like Bono and Bill Clinton have made it a focus. Bill and Melinda Gates have demonstrated amazing examples of giving.

Maybe we should shift our mindset the next time someone comes up and asks for a donation…all to often our response is: I don’t have the cash, so I better not. But if we are honest this lack of cash has not stopped us from over-spending when a purchase is for us & benefits our own world. Indeed, we don’t let the fact that we “just don’t have the cash” stop us from upgrading our lifestyle though we may not have the means…so we need to ask ourselves if acquisition and upgrading does, in fact, = our life (wouldn’t this be sad). I am challenging myself to get more creative & find bigger ways to give…even when “I don’t have the cash.”

Note: Andy Stanley influenced the closing paragraph.


Here is a good recent blog post on the state of philanthropy from tactical philanthropy

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Friendly challenge to Tom Peters…In Search of Eco-Boomers

As Boomer consumers head into retirement everyone knows they are going to present a huge market opportunity. In a recent blog post called I Do Love you Lee…BUT, Tom Peters noted:

“We (BOOMERS) are the fastest growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most different, the most indulgent, the most difficult & demanding, the most service & experience obsessed, the most vigorous, (the least vigorous,) the most health conscious, the most female, the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-five years. We have arrived!”

Tom also goes on to say that pretty much everybody is doing a horrible job serving the boomer consumer. In his words:

Here is my current report card on the market’s (manufacturers, retailers, designers, marketers, product and service developers) effort to understand and encompass and exploit this Incredible-Humongous Expanding Market Opportunity:
Awful.
Dumb.
Disgraceful.
Insane.
Stupid.
Pitiful.
Embarrassing

So, OK Tom the gauntlet is thrown. You have issued a challenge. Agreed, companies do need to wake up a bit more to this huge opportunity, though ironically many of the companies you are referring to are themselves probably run by Boomers.

I would argue that in fact many big companies do work very hard to understand consumers. A recent book by A.G. Lafley (P&G’s CEO) outlines the “Consumer i Read More »

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