Category Archive: Social Commerce

Grabbing those mobile ad dollars

Mobile ad revenues are exploding…

eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. [...]

A Pinterest Fairy Tale

A few months ago, I was kicking around thoughts on the new social media darling known as Pinterest with a few folks during a seminar.  A bubbly young lady (let’s call her Tina) who was deep in the planning process for her wedding, lit up with enthusiasm.  She rattled off examples of how she used the site to discover items and put together wedding looks. When she finished telling the [...]

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