Category Archive: Social Entreprenuers

Stepping out of a comfort zone…TOMS Shoes

Over the weekend, I stepped out of my comfort zone and bought my first pair of “bio” shoes.  I picked up these Converse “look alikes” from The Natural Shoe Store.   Admittedly, I had no clue about the manufacturer, but trusted the Natural Shoe Store to carry sustainable lines. Just a week after settling into my bio shoes, a short TV spot reminded about the great work that TOMS Shoes is [...]

Could Amazon.com be doing more of this?

The eCommerce wiz kids seem to be back on their game…Amazon’s kindle is RED hot right now and if the economy wasn’t so horrible, you might be forgiven for thinking it is 1999–the year Jeff Bezos was Time magazine’s person of the year.

Having said all that, when I wanted to order a book tonight…I didn’t go over to Amazon.com.

Don’t get me wrong, I am a hugely loyal Amazon.com customer.  Unless [...]

Separating the “good” marketers from the really “good” companies?

Have you heard of a B corporation?

The good folks at B Lab have developed a new certification that will supposedly help to separate the companies who are really, really trying to “walk the enviro & social talk” from those that are just playing the green marketing game.  The certification process is basically an audit of a company’s operating practices to provide a standard for Corp. social responsibility claims.  To [...]

How can a marketer leave consumption behind?

Just how overrated is consumption?

Gaurav Mishra is trying to answer some pretty heavy questions about the nature of consumption in his blog to book experiment, The Marketer Who Went Off Consumption.

As global warming breathes down our collective necks and we enter “the age of responsibility” we should all probably question our consumption habits. Do we really need all this things?  Why does XMAS now just have to [...]

Facebook serendipity & One Acre Fund

How are you using Facebook today?  Though Twitter & FriendFeed are much more “real time”, and seem to take the one to many communication revolution to the next level, Facebook is still a place where you can catch up with old friends, or connect to new like-minded people (if they are open to connecting on Facebook).  On Facebook, you can also share a little bit more content (e.g. pictures) beyond [...]

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