Category Archive: Start-ups

Product transparency taken to a new level: fatburgr, Project Label & Good Guide

I don’t go to McDonalds that often, but when I do go, I have a weakness for a few core menu items…Chicken McNuggets, Big Macs & Fries.  Until now, I’ve never taken the time to look at the levels of fat, calories, etc. at McD’s.  Today, however, I came across fatburgr.com, a new site enabling me to access all the product “McDetails.”

When comparing the fat levels of McNuggets to Chargrilled [...]

Nau is the time? Will fashion lead the way in the adoption of eco?

Eco clothing company Nau based out of eco-trendy Portland, Oregon is working hard to break into the outdoor clothing market–in a different way.  This “haute-nature” start-up opened for business in 2007…got some great reviews for its high-end outdoor look and deep dedication to sustainability, but then ran out of money.

But wait…they’re back! Nau has re-opened for business.   Santa Barbara, CA based Horny Toad purchased Nau after they announced they [...]

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