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Category Archives: Sustainability

10 Things I’m Not Supposed to Worry About this Summer (but 7 DID make me worry!)

We all deserve a break from worry, and we all know excessive worry doesn’t help anything.

But everyone worries…and of course the media feeds our worry urge.  The media normally make us worry via overly sensational articles.  But rarely do they make us worry by overtly telling us NOT to worry (this is strange).

In a recent NYT post 10 things to scratch from your worry list, John Tierney’s asks us not to worry about some pretty controversial points.  That, in & of itself, is a bit worrying because some of his points seem to try and absolve us of responsibility.  This type of mentality is exactly the wrong way to approach the future…we won’t be able to change pressing global issues if we allow ourselves to live in some type of pseudo-denial this summer.

So, I have put my comments beneath (almost) everyone of his “not to worry” points (I am actually worried about 7 of these).  Have a read through…I would love to hear what you think about all of this.

1. Killer hot dogs (Saturated Fat): What is it about frankfurters? There was the nitrite scare. Then the grilling-creates-carcinogens alarm. And then, when those menaces ebbed, the weenie warriors fell back on that old reliable villain: saturated fat.

But now even saturated fat isn’t looking so bad, thanks to a rigorous experiment in Israel reported this month. The people on a low-carb, unrestricted-calorie diet consumed more saturated fat than another group forced to cut back on both fat and calories, but those fatophiles lost more weight and ended up with a better cholesterol profile. And this was just the latest in a series of studies contradicting the medical establishment’s predictions about saturated fat.

If you must worry, focus on the carbs in the bun. But when it comes to the fatty frank - or the fatty anything else on vacation - I’d relax

Ryan’s Comment: I don’t really care what causes the global obesity problem we currently face (the sausage or the bun).  Every other week there is another study on what makes us fat; we consistently hear contradictory messages…next week there will be a study from Timbuktu telling us just the opposite.  Obesity is the real worry here…it is a global problem and even threatens to reduce life expectancy in some western countries over the next generation.  The obesity epidemic was formally recognized by the World Health Organization in 1997 and it is only getting worse.  We need to get a handle on it as I wrote recently here.

2. Your car’s planet-destroying A/C. No matter how guilty you feel about your carbon footprint, you don’t have to swelter on the highway to the beach. After doing tests at 65 miles per hour, the mileage experts at edmunds.com report that the aerodynamic drag from opening the windows cancels out any fuel savings from turning off the air-conditioner.

Ryan’s Comment: We should probably just ride bikes, take the bus, or walk…then we would not really have to be worried about our planet destroying AC.

3. Forbidden fruits from afar. Do you dare to eat a kiwi? Sure, because more “food miles” do not equal more greenhouse emissions. Food from other countries is often produced and shipped much more efficiently than domestic food, particularly if the local producers are hauling their wares around in small trucks. One study showed that apples shipped from New Zealand to Britain had a smaller carbon footprint than apples grown and sold in Britain.

Ryan’s Comment:  So what about the trucks that have to ship the goods in New Zealand to the plane?  John is generalizing quite a bit here…I am not convinced he really did his life cycle analysis work correctly.

4. Carcinogenic cellphones. Some prominent brain surgeons made news on Larry King’s show this year with their fears of cellphones, thereby establishing once and for all that epidemiology is not brain surgery - it’s more complicated.

As my colleague Tara Parker-Pope has noted, there is no known biological mechanism for the phones’ non-ionizing radiation to cause cancer, and epidemiological studies have failed to find consistent links between cancer and cellphones.

It’s always possible today’s worried doctors will be vindicated, but I’d bet they’ll be remembered more like the promoters of the old cancer-from-power-lines menace - or like James Thurber’s grandmother, who covered up her wall outlets to stop electricity from leaking.

Driving while talking on a phone is a definite risk, but you’re better off worrying about other cars rather than cancer.

Ryan’s Comment:  I don’t have much to say here…just that I only know 1 person in my social community who does not carry or use a cell phone (my wife–and she is a journalist!!)  BUT, I admit I still want a new iPhone :-)

5. Evil plastic bags. Take it from the Environmental Protection Agency : paper bags are not better for the environment than plastic bags. If anything, the evidence from life-cycle analyses favors plastic bags. They require much less energy - and greenhouse emissions - to manufacture, ship and recycle. They generate less air and water pollution. And they take up much less space in landfills.

Ryan’s Comment: Missing the boat here…We should not debate paper vs plastic; we should just stay away from both and shop with reusable cloth bags.  My wife and I have been doing this for years.

6. Toxic plastic bottles. For years panels of experts repeatedly approved the use of bisphenol-a, or BPA, which is used in polycarbonate bottles and many other plastic products. Yes, it could be harmful if given in huge doses to rodents, but so can the natural chemicals in countless foods we eat every day. Dose makes the poison.

But this year, after a campaign by a few researchers and activists, one federal panel expressed some concern about BPA in baby bottles. Panic ensued. Even though there was zero evidence of harm to humans, Wal-Mart pulled BPA-containing products from its shelves, and politicians began talking about BPA bans. Some experts fear product recalls that could make this the most expensive health scare in history.

Nalgene has already announced that it will take BPA out of its wonderfully sturdy water bottles. Given the publicity, the company probably had no choice. But my old blue-capped Nalgene bottle, the one with BPA that survived glaciers, jungles and deserts, is still sitting right next to me, filled with drinking water. If they ever try recalling it, they’ll have to pry it from my cold dead fingers.

Ryan’s Comment:  I have no clue about this…

7. Deadly sharks. Throughout the world last year, there was a grand total of one fatal shark attack (in the South Pacific), according to the International Shark Attack File at the University of Florida.

Ryan’s Comment: I admit 1 death is 1 too many for me…I am still scared of sharks!  Plus, I swear I have heard about more than just 1 attack over the past year on CNN (but admittedly I have no data).

8. The Arctic’s missing ice. The meltdown in the Arctic last summer was bad enough, but this spring there was worse news. A majority of experts expected even more melting this year, and some scientists created a media sensation by predicting that even the North Pole would be ice-free by the end of summer.

So far, though, there’s more ice than at this time last summer, and most experts are no longer expecting a new record. You can still fret about long-term trends in the Arctic, but you can set aside one worry: This summer it looks as if Santa can still have his drinks on the rocks.

Ryan’s Comment:  I have heard about this, but the way John discusses this it feels as if this is a veiled attempt to show us that he doesn’t really believe in climate change…maybe that is not the case, but ignoring other climate change facts is dangerous and not really responsible.  Check out this article for more of my thoughts on the topic.

9. The universe’s missing mass. Even if the fate of the universe - steady expansion or cataclysmic collapse - depends on the amount of dark matter that is out there somewhere, you can rest assured that no one blames you for losing it. And most experts doubt this collapse will occur during your vacation.

Ryan’s Comment: Look, here in Geneva we are expecting mini black holes to appear soon due to our new particle collider…of course we are worried!

10. Unmarked wormholes. Could your vacation be interrupted by a sudden plunge into a wormhole? From my limited analysis of space-time theory and the movie “Jumper,” I would have to say that the possibility cannot be eliminated. I would also concede that if the wormhole led to an alternate universe, there’s a good chance your luggage would be lost in transit.

But I still wouldn’t worry about it, In an alternate universe, you might not have to spend the rest of the year fretting about either dark matter or sickly rodents. You might even be able to buy one of those Nalgene bottles.

Ryan’s Comment:  Ummm, OK.  Whatever…did not know I needed to worry about this beforehand.  Now I am worried about my lack of knowledge!

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“Egommunication” + a critical Fast Company article on P&G’s sustainability efforts

Rohit Bhargava, author of the Influential Marketing Blog, and Personality Not Included wrote an interesting post yesterday on what he calls Egommunication.  Rohit believes that Egommunication is probably the best way for a “David” blogger to communicate with a “Goliath” in the web 2.0 space.  In the blogosphere, paradoxically, the big influential Goliaths (though extremely busy and flooded with info) are in reality the most “in touch” with what is being said about them online.  So if you want to communicate with the top blogosphere personas, do the following:

1. Tag someone in a photo, note or other content on Facebook so they will go and check out that content
2. Write a blog post mentioning someone’s blog post and count on the fact that they will check their Google alerts to see that mention
3. Write a tweet on twitter mentioning someone or something so that you can reach the audience of people that are doing searches for those terms

There are others who question this practice and wonder if egommunication is really just another form of  “attention spamming“.  As I am relatively new in the blogosphere, admittedly, I am “on the fence” about what to think about all of this.  I did notice that Mitch Joel did something similar recently in a post called “How do you Track it All?” and it seems like he got at least a few comments.

I thought I would test the concept out a bit with an article that I saw recently from Fast Company called P&G’s Sustainability Initiatives–Not So Sustainable.  The article acknowledges that while P&G may have a great reputation when it comes to delivering products that can reduce energy (e.g. Tide Coldwater) etc…the company is not yet fully addressing one of the most fundamental environmental challenges: “green chemistry”.  Instead of addressing “head-on” the assertion that P&G is not leading in this space (like I recently did in Is P&G Built to Last…a Raging Debate on Brand Purpose), I will try to “linkety-link” (to quote J. Jaffe) to some pretty well known sustainable-biz bloggers Joel Makower, Marc Gunther, David Widger, Andrew Savitz & see what they think (Note:  I also have a couple of these guys on my blogroll, so hopefully they have already seen m-cause).  I am also doing a Saatchi & Saatchi S “shout-out”.

So even if the term “egommunication” feels a bit negative and turns “the Goliaths” away from commenting on this post (who wants to admit that they live in their own “egosphere”?) I hope at least to engage a few others in the debate on how big companies can best lead sustainability change.

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Habits sell…

Habits are powerful…this weekend I was directed to an interesting article in the New York Times called Warning, Habits May be Good for You.  This article was almost a mini-case study on the power of habits to drive personal change.  In the article, Charles Duhigg details how a few years ago Val Curtis decided that she wanted to save millions of kids in the developing world from death & disease. So, Dr. Curtis contacted companies like P&G, Unilever, Colgate-Palmolive etc. and asked them to teach her how to change consumer soap washing habits…eventually, the Global Public-Private Partnership for Handwashing With Soap was born. The group’s goal was to double the hand-washing rate in Ghana, where only 4 percent of adults regularly wash up after using the toilet.

After a few years of experimentation & trial, it appears that Ghana experiment has worked quite well with a big % increase in the hand washing rate.  So, the public/private partnership was an excellent case study in changing habits for good (despite initial skepticism about the public/private partnership).

I think this case study offers a great example of how MNCs can play a big role in helping to nudge people toward better “habits” as we enter an era of scarcity and eco-consciousness.  As I discussed in earlier posts on m-cause…though we have seen a flood of new products from companies making it easier to “go green”, consumers aren’t yet fully changing their habits.  I hope that we are on the cusp of big change in this area, however, as powerful companies (who may have been slow to start) enter the “eco-fray” and bring their marketing muscle and know-how to bear

As Charles Duhigg puts in his NYT article…”saving the world may be as easy as hawking chewing gum”.   Not sure if it will be that easy, but certainly things are moving in the right direction.

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Who still cares about climate change?

With global wallets hurting in the wake of super high oil prices, etc., I thought I would have a quick look at the current climate change sentiment…have recessionary fears have taken over in the minds of consumers, or is the climate change sense of urgency still out there?   In the UK, it appears that a majority of people still believe climate change should take precedent over economic issues…in a recent poll 52% said ”its the environment” and 44% said its the economy,” with the rest saying they don’t know, etc.

But in the US…

…it seems that other issues are weighing heavily on the minds of people.  A recent Pew center poll, covered here by Newsweek, said that only 35% of American voters think climate change policy should even be a priority for the next president and Congress.

To be honest, I am not sure how good/bad the above number is for the US.  Certainly climate change concern has risen dramatically over the past few years.  However, it does not appear that people are concerned enough yet to put climate change ahead of recessionary concerns, etc.

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It is mid-08…do you know where your Personal growth stands?

Two things happened this week to prompt this post about the halfway point of 2008.

1. I looked over at the calendar and saw the month of JUNE staring me down..

2. I took part in a great discussion on grassroots/personal sustainability with Saatchi & Saatchi S.

GROWTH:

As we all know, personal growth is not automatic. When we stop learning, we stop growing and when we stop growing there is no way we will reach our full potential. All too often, we let life get pretty routine & our passions then start to wane. Once our passions start to wane, we tend to get lazy and even fall asleep at the wheel. So I am asking you (and myself)…are we heading down the path envisioned at the start of this year? And what about that seminar, or that book reading plan? Where do we stand with our relationships? Are we reducing our carbon footprint?

THE GOOD NEWS:

There is still time left in 2008!

PERSONAL SUSTAINABILITY

Many of us set out this year to start becoming more Green or BLUE or whatever, but maybe we have been a bit slow to start. S & S S has proposed a way for corporations to help “nudge” people toward change via simple voluntary commitments called Personal Sustainability Practices (or PSPs). In a nutshell, S&S S’s PSPs are SMART…(3 acronyms in 1 sentence!)

Sustain the planet
Make you happy
Affect the community
Repeatable
Take visible action

PSP Examples: Biking to work. Parking in the spot that’s farthest from where you’re going. Changing your lights bulbs to CFLs. Caring for a park.

Picture credit:  Pushing America by hypertypos

NUDGE ME PLEASE

Currently, P&G is competing against several other companies in Switzerland to see which company can get the most employees to bike to work during the month of June. I realized after the S&S S discussion that I had been gently “Nudged” by my company into a sort of PSP via the corporate biking to work incentive program. Indeed, I haven now decided to turn biking to work into my own PSP. Side Note: For more discussion on using “nudges” to improve health/wealth decision making, check out the much hyped recent book, NUDGE by Thaler & Sunstein (tks to my dad for recommending). Click here to check out a blog called the lazy environmentalist. Josh Dorfmann keeps his blog packed with ideas for sustainable day to day decision making. You might find something in there that you can make a PSP.

PSPs are a great idea…what are yours?

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Green is dead…hello BLUE + new 3Ps of marketing?

Today, I had the pleasure of hearing Saatchi & Saatchi S talk about their vision of a mass social consumer movement that goes beyond “green” and lands “in the BLUE”. In the words of Adam Werbach at S&S S.

BLUE is a platform for sustainability that goes beyond the deep, beautiful green of environmentalism Green puts the planet at the center of the dialogue. BLUE puts people at the center…BLUE integrates all four streams of sustainability: social, cultural, economic, and environmental. BLUE puts the way we treat ourselves and each other at the center of our focus.

I like the idea of BLUE. As I have talked about in previous posts, getting more people/consumers involved in change is critical. The guys at Saatchi & Saatchi S. have done an excellent job in coming up with a new idea to widen the focus beyond green.

Saatchi & Saatchi S. also propose a change to the classic 4 Ps of marketing…here are their “3 Ps”.

Price, Process, and Purpose.

PRICE: First, we need to democratize sustainability and make it available to everyone. You shouldn’t have to be rich to be sustainable.

PURPOSE: What’s the purpose of what you’re buying? Do you need it? Does it fit into the healthy practices in your life?

PROCESS: What was the process to make the product? Was it energy intensive? Did it use pesticides or petroleum? Were the workers paid a fair wage? How will it be disposed of?

To track sustainability-focused campaigns, Saatchi and Saatchi S also have a new blog called The Wash. Go over and check it out. I have added it to my blogroll.

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