While doing some casual browsing, I recently stumbled on a model showing how the world’s best brand builders seek to continuously iterate with consumers/3rd parties as they build powerful brands.
As the chart highlights, brands/consumers/influencers are in a continual iterative dialog on social platforms – with all stakeholders adding meaning to the brand with every consumer generated or branded post.
(chart courtesy of Grant McCracken).
Visual Brand Tag
Increasingly, consumers are choosing to “return meaning” to [...]
Those of you who subscribe to this blog via email might have (oddly) received an older post from “me” in your inbox today. Some of you might have noticed a strange little ad at the bottom of the e-mail.
Additionally, if by chance you recently Googled m-cause, you may have received a notice that my site may be “compromised.”
All is well now. I’ve had the [...]
When I was in the Fortune 50 corporate world, one of the best pieces of practical advice I ever received was to “save as a draft.” Hostile emails sent off in (real time) moments of anger typically don’t help anyone.
We all live in a NOW world (& it’s getting faster)
That was then (good old email days) but this is NOW. Since its launch in 2006, Twitter has given rise to [...]
I’m hanging out in Berlin for a couple of weeks right now. There is a great art, music & post modern counter-culture vibe here that seems to be exciting young people all over Europe (& the world). The Euro tech startup scene is taking off as Berlin passes London (while it burns) as the place for young talent looking to shake the tech status quo on a shoestring budget.
US power [...]
I am a big believer in technology like most of you reading this blog post. I’ve personally benefited from the way in which technology can create entirely new relationships online. The best social media experiences I’ve had are those that lead to actual offline meetups and networking opportunities.
Lets say that you’ve been trading ideas over Twitter or via the blogosphere with a couple of folks over the past year, and [...]