Category Archive: Uncategorized

Are you feeling left behind and overwhelmed?

Marketing is changing so fast today – if you aren’t feeling a bit overwhelmed something is probably wrong.  Even if you work in the Marketing Technology space (like I do) it is hard to keep up when the number of legitimate vendors doubles every year.   The increasingly Global dmexco event that I attended a couple of weeks ago in Cologne, Germany had over 800 vendors on [...]

How many messages do we see per day?

A few years ago, a market research firm estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 in 2008.

This study was conducted before widespread smartphone adoption – so we can safely assume that it has gone up considerably since 2008 – if we add mobile to the mix.

A recent study from MDI [...]

Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games.

Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days.

Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category [...]

Identity thoughts

Image via Wikipedia

Identity is a pretty complex “umbrella” concept that gets tossed around a lot. If you talk to someone in business/marketing, identity covers everything from a company name and logo, to an entire image or perceived set of values in the marketplace.

If you talk to a social scientist, they’ll use identity to describe a person’s expression of their individuality. Indeed, social psychologists will see identity as [...]

What if you ran the world?

Let your light shine before people in such a way that they will see your good works and glorify your Father in heaven.”  –Matthew 5:16

What if you ran the world and could cure or help anything that came to mind while sitting in front of your HP laptop?

Today, while scanning my Twitter feed, I noticed a very interesting start-up with plans to bring online [...]

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