Image via Wikipedia
Identity is a pretty complex “umbrella” concept that gets tossed around a lot. If you talk to someone in business/marketing, identity covers everything from a company name and logo, to an entire image or perceived set of values in the marketplace.
If you talk to a social scientist, they’ll use identity to describe a person’s expression of their individuality. Indeed, social psychologists will see identity as [...]
Let your light shine before people in such a way that they will see your good works and glorify your Father in heaven.” –Matthew 5:16
What if you ran the world and could cure or help anything that came to mind while sitting in front of your HP laptop?
Today, while scanning my Twitter feed, I noticed a very interesting start-up with plans to bring online [...]
What’s one of the first things you learned in business school?
Below, I have paraphrased a couple of statements that I think everyone hears early on in business school…
Your responsibility as a manager is to maximize shareholder value. or wealth..and you, as a future manager, are legally responsible for this. The shareholder is the only stakeholder that (really) counts. Just maximize the net present value of any & every project and [...]
In a world facing extraordinary global challenges (climate change, credit crunch, etc.), many consumers are beginning to realize that they may need to adjust their lifestyles. John Grant in The Green Marketing Manifesto writes that for each individual person, there must be a reduction in the harmful use of resources by 66% (in the UK) and up to 85% in the US if we are going to conquer [...]
Still shopping for XMAS presents…feeling like buying something that contributes to a cause over the holidays? For the next few posts, I am going to talk about m-cause holiday season gifting favorites.
For my first pick, I need to go back to my roots. Well, at least conceptually (I am originally from Oklahoma). My #1 pick this year is a Kenyan cowboy shirt from a [...]