Category Archive: Uncategorized

Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games.

Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days.

Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category [...]

Identity thoughts

Image via Wikipedia

Identity is a pretty complex “umbrella” concept that gets tossed around a lot. If you talk to someone in business/marketing, identity covers everything from a company name and logo, to an entire image or perceived set of values in the marketplace.

If you talk to a social scientist, they’ll use identity to describe a person’s expression of their individuality. Indeed, social psychologists will see identity as [...]

What if you ran the world? Ifwerantheworld.com

Let your light shine before people in such a way that they will see your good works and glorify your Father in heaven.”  –Matthew 5:16

What if you ran the world and could cure or help anything that came to mind while sitting in front of your HP laptop?

Today, while scanning my Twitter feed, I noticed a very interesting start-up with plans to bring online [...]

What was the first thing you learned in business school?

What’s one of the first things you learned in business school?

Below, I have paraphrased a couple of statements that I think everyone hears early on in business school…

Your responsibility as a manager is to maximize shareholder value. or wealth..and you, as a future manager, are legally responsible for this.  The shareholder is the only stakeholder that (really) counts.  Just maximize the net present value of any & every project and [...]

A manifesto for 2009…

In a world facing extraordinary global challenges (climate change, credit crunch, etc.), many consumers are beginning to realize that they may need to adjust their lifestyles. John Grant in The Green Marketing Manifesto writes that for each individual person, there must be a reduction in the harmful use of resources by 66% (in the UK) and up to 85% in the US if we are going to conquer [...]

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