m-cause

Change before you have to –Jack Welch

Why do people often only change from a position of weakness? I much prefer to look back on times in my life when I changed from a position of strength vs having it forced upon me…but all too often comfort and lack of strategic clarity block change. Great companies & people change before it is too late. Incremental change is not enough. We have to constantly experiment, learn & get up out of the comfort zone.

I saw a really interesting new ad network called adroll. These guys are trying to tap deeper into the long tail and help advertisers reach niche communities across small & medium sized websites. They allow advertisers to “connect” through a social network-style matching system thus allowing ad space to be “rolled” into highly targeted packages that advertisers can buy across…it will be interesting to see what companies will be able to capitalize on the ever expanding world of niche.

Music side note: I have been listening to Radiohead lately…there is one song that keeps playing in my head Jigsaw falling into Place. Simply cannot get it out of my head!