Comments for m-cause

Comment on Brand “Foreclosure” by Ryan Jones

Ryan Jones — Mon, 23 Aug 2010 21:57:54 +0000

@Jonas, txs for pointing out the NYT article. Makes me wonder if the new adidas kicks I recently bought are real! Fascinating.

@Billjack, txs for the comment. Not sure what Sears is up to these days either.

Comment on Brand “Foreclosure” by Jonas

Jonas — Mon, 23 Aug 2010 10:40:28 +0000

And regarding the foreclosures - the article was very US centric, e.g. Max Factor. In today’s global environment, something still being sold in the rest of the world I don’t consider a foreclosure…

Comment on Brand “Foreclosure” by Jonas

Jonas — Mon, 23 Aug 2010 10:38:18 +0000

On killing brands, just read an interesting article on NYT on counterfeits: http://www.nytimes.com/2010/08/22/magazine/22fake-t.html?_r=1&ref=global
And my question is how counterfeits will affect brands in general - at least for the “status” brands. If you can’t be sure of what you buy is real, or everyone else is buying the same but for less than a third of the cost - what’s next for the brands? Shopping experience? Additional content? Well, I don’t have the answer, but I think this area will continue to evolve and we’ll see a change in behaviour from the status brand companies.

Comment on Brand “Foreclosure” by BillJack

BillJack — Mon, 23 Aug 2010 02:44:44 +0000

I can’t believe Sears is still around. Many shoddy stores, no real pricing advantage, poor selection, etc. It adds very little except for the Craftsman tool section and a few specialty items.

Comment on Cultural me and Alex Bogusky by E cool sa… « Gandul de dimineata

E cool sa… « Gandul de dimineata — Fri, 30 Jul 2010 03:48:40 +0000

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Comment on I want my life back by Minter Dial

Minter Dial — Mon, 26 Jul 2010 09:56:39 +0000

I guess Mr Hayward will be getting his life back after all.

A couple of points that strike me about how thoughts and desires can turn into action:

1. a social movement typically needs inspiring leadership by credible individuals (eg Gore) to break through the paralysis and media noise. CEO’s that espouse the green cause whole heartedly can help lead the way… A green strategy involves a mindset, which is hard to fake.

2. In countries like France, the consumer waits for the law to be put in place … Paris only recently enabled recycling pickup (in certain arrondissements that is). However, governments have little in the way of checks and balances to put in place a green policy that makes economic, practical sense.

3. it can take a crisis to mobilize. The Gulf of Mexico disaster may indeed help move the issue forward… At least, you can imagine how often other companies and associations, in the future, will start to refer to this disaster, so very much eclipsing the Valdez, which was itself previously a sort of mini reference . In this crisis, what is interesting is the apparently relatively small amount of industry solidarity.

Comment on A few books to pull you away from Twitter this summer by Nathan Schock

Nathan Schock — Sat, 24 Jul 2010 16:40:39 +0000

Ryan,
I’m with you on summer reading. I’ve read lots of excellent books so far, one of which was Drive. If you liked Drive, you should really check out “Predictably Irrational,” a book that Pink cites several times.

As for Bonhoeffer, that’s an amazing book. The world needs leaders like him today.

Comment on What value equation wins with you? by @albandali

@albandali — Sat, 24 Jul 2010 02:32:11 +0000

your post is a brilliantly insightful piece on how companies should leverage additional brand credentials other than price to increase long term profitability, sustainability and customer value.

Comment on The art of procrastination by Translating Our Feelings : Job Searching Blog

Translating Our Feelings : Job Searching Blog — Fri, 11 Jun 2010 10:57:28 +0000

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Comment on Refreshing the American dream by Owning a Canton Home: The American Dream in Georgia | Short Sale Foreclosure Georgia

Wed, 09 Jun 2010 04:24:16 +0000

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