Starting Conversations about Marketing and Purpose

Are you a Corporate Athlete? + Earth Day

Every now and then go away, even briefly. Have a little relaxation, for when you come back to your work, your judgment will be surer. To remain constantly at work will cause you to lose power –Leonardo da Vinci

Today, I was in P&G’s corporate athlete training. This training grew out of some work done with Jim Loehr, author of several books like The Power of Full Engagement, and founder of the world famous Human Performance Institute in Orlando, Florida. The idea of this book (and a big part of the training) is that you should focus on managing your energy vs managing time…what resonated with me as a former track & field Division I athlete were the “life hack” ideas around balancing your energy expenditure with strategic recovery during the day (kind of like interval training).

Earth Day: Morgan Clendaniel on Good magazine’s blog wraps-up the Earth Day 2008 events. Mr. Magazine talks about how TIME Magazine, for the second time in its 85-year history, left its red border behind in favor of the green border to celebrate Earth Day and the war on global warming. Joel Makower on Two Steps Forward takes us through a slew of new surveys & concludes that the data is mixed on whether or not consumers are really changing their habits in favor of green products. He does note that sustainability buzz abounds and only continues to grow (up 50% vs. last year). Reuters notes that this year’s Earth Day has a decidedly more Corporate & Political Feel…from the P&G side, we had several events internally around Earth Day today on the Geneva campus. I took off at lunch during Corp. athlete training to support the booth for our Bike to Work initiative. To raise awareness about the initiative, I even made a bit of a spectacle of myself by driving a Pringles branded bike through the hallways…telling people to sign-up (upsetting our facilities manager a little bit–but delighting the Sustainability team). I might even be brave enough to add a picture with the bike to this post later. Another activity we supported was that all the food in our lunch room was supplied from local Swiss providers. I could go on about the range of activities happening (there are a lot)…all this to agree with the Reuters article and say that indeed, corporates are getting much more involved in Earth Day.

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One Comment

  1. rl
    Posted April 22, 2008 at 8:33 pm | Permalink

    I like the interval training analogy. Right on.

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  1. [...] to help the fight against global warming? As Joel Mankower highlighted and I noted in an earlier blog post, consumers aren’t yet fully changing their behavior despite the flood of new products from [...]

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