When Michaelene Risley, the producer/director of Tapestries of Hope was facing the prospect of jail time in Zimbabwe for attempting to produce a documentary about the rape and sexual abuse of small girls, a member of their facebook group called Silent Bravery - Women of Africa contacted a CIA friend who had the connections to get her out. Amazing how micro interactions across social networks can make such a difference. These little connections can really do big things. Check out this great post by David Armano on the brave new world we live in today. Michaelene and her team are continuing to use all the levers of social media to raise awareness for this very worthy cause…I found out about them while listening to this Stanford podcast. You can also check out their blog .
Starting Conversations about Marketing and Purpose
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About
Ryan Jones is interested in marketing and good causes. He currently works in Global Brand Management at Procter & Gamble and resides in Geneva, Switzerland.
One Comment
ryan, indeed it was a scary period for the project. thanks for the kind words and happy to keep you in the loop on progress on the doc. as we edge towards completion. anand