Grabbing those mobile ad dollars
Mobile ad revenues are exploding…
eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers. You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014. And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product.
Indeed, Pinterest is set to make a significant dent in the mobile ad space over the next 2-3 years. With the rise of the visual web, industry thought leaders have started to see Pinterest as a “more inspiring Google” when it comes to image discovery.
And, Brands that are looking to go beyond mere impressions are starting to look closer at Pinterest. In the UK, for example, Adobe reported that Pinterest’s average revenue per user passed Facebook in 2013 and is expected to do the same in the US in 2014. This is because Pinterest tends to deliver a better “lean-back” browsing experience that lends itself to content discovery and shopping.
The last time I wrote a few lines about Pinterest was back in 2012. Since then, Pinterest growth has continued. The relatively quiet team from the Bay Area has raised another huge chunk of cash with its recent series E round–helping fund international expansion and make acquisitions, etc.
With 70% of its traffic coming via mobile, and a strong ability to deliver real “clicks to sales,” Pinterest is going to give both Facebook and Google a run for mobile ad dollars over the next few years, assuming it can continue to grow and expand globally…