Just how overrated is consumption?
Gaurav Mishra is trying to answer some pretty heavy questions about the nature of consumption in his blog to book experiment, The Marketer Who Went Off Consumption.
As global warming breathes down our collective necks and we enter “the age of responsibility” we should all probably question our consumption habits. Do we really need all this things? Why does XMAS now just have to be about the gifts? What if we all really made a commitment to just live a bit simpler & unclutter our lives?
Gaurav believes that “owning, buying, hoarding” is shifting into a experience, share/exchange/giving mindset.
At times in my life I have lived pretty lean. During my days at West Point, I basically survived with a radio, computer & a bed. Once you live like this for a few years, you realize that you really don’t need much. My wife sometimes jokes that I could probably live like a monk and not have a problem…though we live relatively lean in Europe right now, we could certainly still clear out about half of our stuff and be just fine.
I am interested in hearing more from this “Amish marketer:” Keep going Gaurav…
On m-cause, I discuss marketing and good causes. Sometimes I talk about P&G (my company). Sometimes I talk about life in Europe. Sometimes I talk about random things. If you want to connect further, email me at roborj@yahoo.com or connect with me on Facebook. If you see any "good" stuff happening out there, please let me know...
One Comment
Thank you, Ryan, for the shout out.
It’s interesting that Thomas Friedman is basically asking America to go off consumption in ‘Hot, Flat and Crowded’.
Love your blog. It’s on my feed reader how.
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