…chances are, not very long. In an interesting blog post a week ago, brandingstrategyinsider highlighted that on average the CMO survives just over 2 years. In the post, Jack Trout points out that CMOs have about as much job security as NFL Football coaches. Below is the data from the post:
Average number of months at a position.
CEO………….44
CFO………….39
CIO…………..36
CMO………….26
With so much rotation, it almost seems as if the position is quickly becoming irrelevant. Why is there so much pressue on the CMO? What is he really supposed to deliver? It feels like CMOs are more and more becoming scapegoats for poor overall business results. But aren’t operational business owners supposed to be accountable for business results…why blame the CMOs all the time?
Maybe CMOs are really losing their feeling for brand. Perhaps they become technocrats when they hit the top and forget that their brands are about meeting needs. Needs that are physical, emotional, and (more and more today) spiritual. People today are asking why….why should I buy your brand with 30 other flavors to pick from on the shelf?
On m-cause, I discuss marketing and good causes. Sometimes I talk about P&G (my company). Sometimes I talk about life in Europe. Sometimes I talk about random things. If you want to connect further, email me at roborj@yahoo.com or connect with me on Facebook. If you see any "good" stuff happening out there, please let me know...
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[...] P&G’s top marketing chief, Jim lasted a long time (7 years). As I noted in a previous post, it is rare to see Chief Marketing Officers make it much past 2 years…so from a longevity [...]