A few years ago, a market research firm estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 in 2008.
MDI chart

This study was conducted before widespread smartphone adoption – so we can safely assume that it has gone up considerably since 2008 – if we add mobile to the mix.

A recent study from MDI suggests that we consume 590 minutes per day of media – on average this is double what we consumed back in the in the 1940s.  Zenith Optimedia released a study about a year ago – highlighting that Latin America now leads the world when it comes to media consumption.  Here is an article covering the study.

Back in the 40s we didn’t have ad blocking technology or DVRs, etc. but as our time spent with commercially generated content continues to grow across devices, I continue to wonder about how our lifestyles are being impacted but our exposure to excessive amounts of content and advertising.

MDI chart - July 2015Sherry Turkle wrote a book called Alone Together just a few years ago and she’s got a new one coming out in Oct called Reclaiming Conversation where she looks at how our lack of face to face conversation kills relationships, productivity & creativity.  I’ll definitely try to pick this one up.

Hat tip to Mitch Joel on the Reclaiming Conversation update.