m-cause

Just read an engaging post by Mark Ritson over at brandmarketingstrategy.com called New Marketing Defined.  In the post, Mark challenges marketing folks to quit falling back on “dilapidated 20th century channels”…this sounds like a story we have been hearing for a couple of years now. 

Mark, the times are changing fast.  Even the brand management folks like myself (e.g. the guys who focus on driving ROI & ensuring the business side runs) are aware of the emerging reach of new mediums…I understand the frustration voiced at the end of your post.  But, many of us out here are listening and adapting as we go.  As I highlighted in voice comments to two excellent new marketing evangelists Joseph Jaffe (in a yet to be aired comment on his Jaffe Juice Podcast) and Mitch Joel (in an already aired comment on his Six Pixels of Separation Podcast) change is coming as brand guys are finally waking up out there.   

Mitch & Joe do a great job of providing solutions within the rapidly changing webscape.   I particularly like Mitch Joel’s Six Pixels of Separation blog/podcast format.  Mitch provides useful and practical tips at the end of his podcast, while peppering it with excellent interviews that are relevant to his listeners.  He provides a big dose of web 2.0 encouragement to listeners of his podcast, helping to encourage the trial of new marketing tools without sounding too high minded.  Mitch’s attitude is an example…we should all consider adopting this type of mindset when pioneering and pitching new mediums within our organizations and across peer groups.