m-cause

In business (& life for that matter) is anything “better than zero”?  Is just getting started half the battle?  Gary Vaynerchuk thinks this is the case.  Click here to catch his inspirational video (this guy can motivate!)

What about on the web?  Seth Godin agrees with Gary…he believes that it takes 10 years and lots of perseverance to become a success online (e.g. boingboing).

What about your cause?

Or, is going big right “out of the box” actually possible?  Are we just too lazy or too afraid to think really hard, manage our time properly, and then come up with the right strategy to “Go BIG right now or go home”?  Are we afraid to challenge assumptions?  Can we actually NOT pay our dues & just get there overnight?  Tim Ferriss has done this, hitting the best seller list with his first book.  Whatever camp you fall into, strategy plays a big role…getting the strategy right can be quite difficult.

But at the heart of it all is Purpose…whether it be, altruistic or heroic or whatever.  Standing for something is what makes it all worthwhile.

Purpose is the difference between just being good and true greatness.