I just stopped by one of my favorite cause related marketing blogs…aptly titled Cause-Related Marketing. Paul Jones does a great job of covering cause related marketing campaigns. I suggest you check out his blog.
Today, Paul talks about some cool new cause related web 2.0 sites that could use a little network effect love. So, I am doing my part to link to the them this evening…go on over and check them out.
Good2gether: This is a very interesting idea (my favorite of the 3) led by serial entrepreneur Greg McHale. Currently, many of the 1.5 million non-profit websites out there don’t get much traffic & suffer from a lack of awareness…Greg is trying to solve this issue via a widget provided to media outlets (e.g. newspapers). When a story pops up around a crisis event (e.g. Chinese earthquakes) the widget will provide links to local nonprofit resources helping to battle the issue. If a user clicks on a link, they are directed to a page where they can get more info about the non-profit…cool idea, I will put Good2gether on my watch list
Just Cause: A “social networking with a purpose site”. JUST CAUSE is an integrated media property with a national print magazine, an interactive online community site, and community events. I am a big fan of Good Magazine and its online site + print pub…it seems Just Cause will try to differentiate via the creation of community & a more local focus.
uPlej: In Paul’s words, a fundraising company that uses the power of a networked downline to raise money for charities.
Ryan Jones is interested in marketing and good causes. He currently works in Global Brand Management at Procter & Gamble and resides in Geneva, Switzerland.
One Comment
Hi Cousin:
Thanks for the link love.
I’m with you on your take on each; of the three, good2gether is the sexiest. It kinda fulfills the promise of hyperlinks, which can be wonderous, but are usually kind of dumb.
Maybe with more stuff like this we get closer to what Tim Berners-Lee says is the real promise of the Web.
Warmest regards,
Paul Jones