What’s Missing in Your Twitter Content Marketing Approach?

Twitter is about to IPO and everyone is talking about the potential of this giant social network, so I thought I would add some quick thoughts on content marketing strategy via Twitter.  This post is not comprehensive, but hopefully provides a bit of food for thought as Twitter is on the hot seat.

First, a bit about the platform.  Twitter has become one of the world’s biggest niche “interest graphs” and an incredibly [...]

The Shutdown Crisis, Elysium, & Others

“Everybody wants to ask me lately about my predictions for the future,” the director says, “No, no, no.  This isn’t science fiction.  This is today.  This is now.”  –Neill Blomkamp, Director of Elysium

As a Sci-Fi enthusiast, I was excited about seeing Elysium back in July.  The movie envisions a future world of super rich folks “living large” on a man-made space station, while the rest of the world [...]

Get eBench before your competition does

Anyone trying to pull together digital marketing insights knows that it is a royal pain in the backside to simply track and stay on top of how an industry is trending, given the explosion of digital marketing channels.

Sure, there are loads of social media monitoring tools on the market, but nothing really helps you go from strategic insight–e.g. share of voice, market share –down to granular insight like what YouTube [...]

This chart highlights the incredibly complex world of digital marketing right now

This chart highlights the incredibly complex world of digital marketing right now.

If you work in digital marketing, you know that things are pretty insane when it comes to making a technology decision.  Just walk the floor of any major digital marketing tech show and try to wrap your head around the entire landscape.  Good luck…

Yep, the scope of digital marketing is pretty amazing at [...]

Dear U.S. digital leaders. Are you thinking Global First?

One of the most compelling promises of the internet was that for first time in human history, businesses could connect and transact with people anywhere in the world.  Roughly 20 years into the digital revolution however, less than 50% of the global population enjoys access to the internet.

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