Do you like Chicken McNuggets? I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets. So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget.
The “Internet” wasn’t too impressed though. Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.
Across the [...]
Last year about this time (Dec 2013) Facebook signaled how things were going to change for branded organic reach over the course of the year. It’s been interesting to watch this play out over 2014. Facebook kicked things off with this quote at the end of 2013.
“Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the [...]
Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner. You could sit with a stack of magazines–and an overpriced coffee—and waste away the day.
Nowadays, people are spending less time at the magazine racks and more time with their mobile devices.
Quietly, Pinterest has become the (virtual) place people discover content around their interests. [...]
September is one of my favorite months. (American) Football season kicks-off and the weather is generally great for BBQ and games.
Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days.
Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category [...]
Data Courtesy of eBench
Astute observers of social media understand that social networks are governed by network effects.
While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.).
Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.
Indeed, size explains a large amount of growth–up [...]