Many of you in the cause related marketing space are familiar with the outstanding Pampers and UNICEF partnership to help eliminate Maternal and Neonatal Tetanus (MNT) by 2012 in some of the world’s poorest regions.  This evening, I’ll be participating in an effort to help drive this strong cause a bit further.

So, if you happen to stumble on to this blog before Sunday, May 17th and you are able to donate some cash (any amount would be great) that would be fantastic.  Please click here to send over a quick donation via justgiving. If you can tell a friend about this opportunity, that would be great too.   Note: If you are a reader of this blog, you’ll know that I work for P&G.  However, even if I didn’t work for P&G, I would be happy to support this worthy effort.

If you are not familiar with the Pampers and UNICEF campaign, let me give you a little background. Back in 2006, the 1 Pack = 1 Vaccine campaign program was launched in the U.K.  The program then spread to other countries in Western Europe (2007) and raised 50 million vaccines for UNICEF.  In 2008, the program spread to the U.S., Canada, Central, Eastern Europe and the Middle East.  The 2008 (and beyond) campaign is part of a global, multi-year, multi-million dollar commitment to UNICEF that is supported by Pampers moms & dads.

A few months ago, Paul Jones, over at the venerable CAUSE MARKETING blog, wrote a nice post about the 1 Pack = 1 Vaccine campaign, so have a look at this post for more details on what Pampers is doing.

Thanks for your help.

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