…at itself.
Yes indeed, P&G won advertiser of the year at Cannes and then poked a little fun at itself. Check out this link for the presentation. According to Dave Knox, author of the superb blog hardknoxlife and fellow P&Ger, this presentation was created internally.
If you are a P&Ger or an agency working with P&G…or anybody who knows anything about how P&G works, you will probably find the presentation at least a little bit funny. If you don’t know anything about P&G, you will probably still get the irony of the presentation. In any case, P&G has had a reputation for being quite data focused and dry in the past. Hopefully, the award and presentation will help dispel some of the old stereotypes, or at least show that P&G is trying to change.
If you read this blog regularly, you will also remember that Piers Fawkes over at PSFK recently kicked up a dust storm on the future of P&G in this post, which I responded to here. I would love to hear what Piers has to say about the recent award and the presentation…comments welcome.
On m-cause, I write about marketing, society and culture (and a host of other random stuff). You can find me on twitter @RyanMacJones.
One Comment
Ryan,
As one of Gillette’s PR agencies, this was a fun view. Love the charts and graphs.
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