…at itself.

Yes indeed, P&G won advertiser of the year at Cannes and then poked a little fun at itself.  Check out this link for the presentation.  According to Dave Knox, author of the superb blog hardknoxlife and fellow P&Ger, this presentation was created internally.  

If you are a P&Ger or an agency working with P&G…or anybody who knows anything about how P&G works, you will probably find the presentation at least a little bit funny.  If you don’t know anything about P&G, you will probably still get the irony of the presentation.  In any case, P&G has had a reputation for being quite data focused and dry in the past.  Hopefully, the award and presentation will help dispel some of the old stereotypes, or at least show that P&G is trying to change. 

If you read this blog regularly, you will also remember that Piers Fawkes over at PSFK recently kicked up a dust storm on the future of P&G in this post, which I responded to here.  I would love to hear what Piers has to say about the recent award and the presentation…comments welcome.