I just received some good news…P&G is “upping the sustainability ante” & will expand its product, ops & social responsibility targets. I have listed the new goals for 2012 below (direct from the source)…personally, I was particularly happy to hear about the expanded new product pipeline and the increase in focus from the Top ((I added a quote from A.G. Lafley (CEO) at the end)). It was also very encouraging to see a bold(er) vision with regard to the Children’s Safe Drinking Water program.
Happy to hear you thoughts…
The revised 2012 goals are:
• Develop and market at least $50 billion in cumulative sales of “sustainable innovation products” (SIP), which are products with a significantly reduced (>10%) environmental footprint versus previous or alternative products. When compared against P&G’s original target of $20 billion in cumulative SIP sales, the new goal reflects a strengthened pipeline of initiatives.
• Deliver a 20 percent reduction (per unit of production) in carbon dioxide emissions, energy consumption, water usage and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50 percent. P&G originally targeted a 10 percent reduction in each of its operational categories and now sees new opportunities in all aspects of our operations.
• Enable 300 million children to Live, Learn and ThriveTM (LLT) and deliver three billion liters of clean water through P&G’s Children’s Safe Drinking Water (CSDW) program. P&G had set an original target of reaching 250 million children through Live, Learn and ThriveTM (LLT) and delivering two billion liters of clean water through its Children’s Safe Drinking Water (CSDW) program. We now see new opportunities to expand our programs to serve more children in need.
Quote from Lafley:
“P&G’s commitment to sustainability is strategic. It is how our company conducts business,” said A.G. Lafley, P&G chairman of the board and chief executive officer. “By increasing sustainability goals, we demonstrate our ongoing commitment to innovate continuously to improve results.”
On m-cause, I write about marketing, society and culture (and a host of other random stuff). You can find me on twitter @RyanMacJones.
4 Comments
Glad to hear it. Hope there is follow through.
Wow, I am quite impressed about P&G stepping up these commitments in light of the current turmoil in the global economy.
Do you see P&G getting involved (or are they already) in trading carbon emissions credits as the cap and trade market starts expanding? This would be a nice potential stream of revenue to help fund their sustainability efforts.
Hi Billy,
I’m not an expert on this one, but I’ve been able to glean the below info from those in the know:
P&G’s focus on GHG reduction efforts is currently on following areas:
o Reducing emissions and increasing energy efficiency of operating facilities
o Developing products that consume less energy during manufacture or use as part of the overall effort to introduce sustainable innovation products
o Initiating collaborative work with the supply chain
Basically, P&G complies with all the regulatory limits and participates in regulated emission trading schemes as needed, but they aren’t focused on this area. Given the lack of standardization, oversight and on-going debate on the use of voluntary carbon offsets at the moment, it seems P&G’s GHG reduction focus remains on the areas listed above.
Encouragingly, P&G does plan to more actively explore and monitor developments related to the carbon offset market over the coming months…so watch the space for more news.
Hope that helps…
Ryan,
Thanks much for the info!