m-cause

What is it that you love?  Is it something good?  And are you spreading the word about it?

I struggled for a couple of years before starting a blog…I wasn’t sure if I could really dedicate the time and energy necessary to keep a blog going.  And, I didn’t want to start a blog unless it was something I felt I could put some time against longer-term.

But now that m-cause is out there for roughly 8 months, I thought should pause & provide a couple of things I have learned so far.

1. Leverage your blog to create a personal “in touch” program: I have always been interested in the latest marketing trends, however, as change continues at warp speed, it is becoming even more crucial to stay in touch with where marketing is going.  m-cause has disciplined me to stay in in touch with marketing & purpose trends.  Committing to a post, 3-4 times a week provides a “built-in” program to help me follow trends and innovation.

2. Shine your star: I was worried that my positive message around marketing would be met with skepticism.  This was not the case.  On the contrary, I have had several encouraging and uplifting comments from readers, friends and family.  The positive feedback has only encouraged me & changed my perception of the blogosphere.  In this context, I want to encourage everyone out there who has something they are passionate about to join the conversation and start a blog or podcast.  If you don’t want to do that right now, get out there and make your voice heard by leaving smart/purposeful comments on the blogs of other people.

3. Discovery of so many other stars: This is linked to #1…as you start going out there and creating your own content, you naturally begin reading what others are blogging about.  One link leads to another and then, at some point, you almost feel overwhelmed with the amount of great content and smart people out there.  Authors, thought leaders, politicians, etc…it almost seems like everyone is getting their message out.  The moment I think that I have my RSS reader full of things, then I stumble on another great blog.

So, in closing, where are you in this space?  I know many of you have so much to say and contribute…get it on out there.  If you need some encouragement, start listening to some podcasts on new marketing or social media.  If you are interested in marketing/purpose/causes etc. in particular, then have a quick read down my blogroll and check out some great voices out there.   They may motivate you to get going.

Just go shine like the star you are…other people want to hear your voice.