“Simplicity is the ultimate sophistication” - Leonardo DaVinci
A good matrix can help managers quickly make sense of the world. Business school students are often overwhelmed with matrices…some stick, others don’t. A famous matrix that is indelibly “etched” on my business brain is the BCG matrix. The BCG matrix is criticized for being overly simple, but it is a good tool to help managers think about portfolio management. What if we had an easy matrix that would help us think about social media/web 2.0? With the explosion of new marketing channels/tools out there, wouldn’t it be great to get an easy to understand matrix plotting plotting marketing objective (trial, loyalty, awareness, etc.) against a web 2. 0 tool (blogs, podcast, etc.) showing which one(s) work best against a specific objective? I am sure there are lots of these things floating around out there already (I only spent a few minutes searching around online) within consultancy research projects. If anyone that can crack this…and get widespread adoption in B-schools, etc. around this, they will probably sell a lot of books (at the very least it should translate into some great consultancy gigs).
As the Lake Geneva is now in full bloom and the weather is getting better, here are my top 5 favorite things to do when it gets warm:
1. Leisurely boat ride on the lake (any boat, and with anybody): Lake Geneva is beautiful in the summer. You will notice that every one of my top 5 votes includes the lake in some form.
2. Watch a movie on the big screen by the lake at Cinelac. There is nothing better than watching a cool movie as the evening descends on the lake. The city of Geneva puts up a huge outdoor screen right on the lake. There has been some protests by local residents about this…I hope these protests don’t stop this great activity.
3. Montreux jazz festival on the lake (Swiss Riviera): Outdoor music galore at this big music festival right on the water. Montreux is beautiful, this is a no miss.
4. Have a tea or coffee + ice cream on the lake at La Perle du Lac
5. Rose Garden (La Roseraie)/Botanical gardens: The rose garden (La Roseraie) in Geneva’s Parc de la Grange (Grange Park) is a beautiful area to visit even if you are not a mega-flower fan.
By the way, we did make it to the Victor Hugo exhibition (see yesterday’s post); it was amazing!
Ryan Jones is interested in marketing and good causes. He currently works in Global Brand Management at Procter & Gamble and resides in Geneva, Switzerland.
One Comment
Love the idea of a Social Media matrix. I’m surprised someone internally at P&G has started thinking about this. I’m thinking you and I have a side project here to try out.